Gordon Ramsay ‘set to receive multimillion pound deal to make recipe clips on Tik Tok’
GORDON Ramsay is set to be offered a multimillion pound Tik Tok deal to make 60 second recipes, according to reports.
The 53-year-old has become a big hit on the social media platform with over 10million followers.
Now bosses in the US are hoping to capitalise on his broad fanbase, according to .
A source said: “They believe Gordon will be a smash with its current younger audience – and, crucially, attract older users to the platform.
“Bosses are trying to diversify and bring a slightly older demographic to the platform. So having the world’s most famous chef on board is a huge coup for them."
The Sun has contacted a representative for Gordon for comment.
Just days ago it was revealed Gordon is planning to boost his £160 million fortune by launching books, clothes and merchandise named after his new quiz show Bank Balance.
Gordon is set to take on a new telly role for ITV – and it has nothing to do with food.
We reported at the end of July that the celebrity chef was in talks to become a gameshow host and front a new series - and he has since applied for the trademark Bank Balance.
The Hell's Kitchen star is trademarking the show, books, magazines, clothes and video games.
He can take legal action if it's used without his permission for the next 10 years.
The quiz show is tipped to be all about accumulating money - and it couldn't be further away from his other ventures including ITV’s Gordon, Gino and Fred: Road Trip and the upcoming BBC1 series, Future Food Stars.
A TV insider said: “This is a big, glitzy, prime time project which isn’t his normal type of show, but that’s just the point.
“Viewers would be curious to see how fiery Gordon performs as a gameshow host and tune in to see if he gets frustrated with the contestants in the same way he did with competitors on Hell’s Kitchen.
“The creators hope this will be a concept similar to Who Wants To Be A Millionaire? which can be sold around the globe.
“And Gordon’s international profile will certainly help make that easier.”
The idea for Bank Balance has been devised by Gordon’s own production company, Studio Ramsay, which is behind a string of other shows starring the chef.
Its list of hits includes ITV’s Gordon, Gino and Fred: American Roadtrip, Uncharted for the National Geographic Channel and Matilda And The Ramsay Bunch for the BBC.
But while most of the programmes are documentaries or food-themed, this will be the studio’s first gameshow.
Gordon is the second-richest chef in the world and is known for his colourful choice of words.
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He currently owns 35 restaurants across the world and was the only chef listed on Forbes top 100 celebrity earnings list in 2019, ranking at number 33 after raking in a massive £50million.
Gordon and wife Tana, who he married in 1996, have five children - Megan, 22, Matilda, 18, who's known as Tilly, twins Jack and Holly, 20 and one-year-old Oscar James.
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Their dad has vowed not to let any of his children have access to his £177 million fortune as he says it will "ruin" them.