How celeb mums like Sam Faiers and Stacey Solomon are earning thousands with their kids in Insta posts during lockdown
FOR these celebrity mums, showbiz is very much a family business.
The savvy stars have been raking in cash during lockdown - from sponsored Instagram ads and fashion collaborations to their own reality TV shows.
And they have their own mini money-makers to help them out - with some of the celebs' little ones put to work before they reach school-age.
While Stacey Solomon's sons have recently helped her advertise her new kidswear collection with Primark, Sam Faiers' young children have been proudly promoting clothes, toys and technology on social media.
The camera-confident youngsters could help their mums earn thousands from just one Instagram post, according to new research by .
Ben Jarrett, ecommerce manager, tells Sun Online: "Social media has given celebrities the power to share their lives online with an engaged, captivated audience, which is what brands look for.
"As celebrities become mums, their kids become a huge part of their daily life and it makes them instantly relatable to millions of women across the UK, so it’s no surprise they are able to use their children in suitable product advertisements.
"Based on their followers, these celebrity mums can charge up to £15,000 per Instagram post alone, which can quickly add up."
Here, we look at the showbiz mum-and-child teams netting a fortune:
Stacey Solomon
Instagram followers: 3.5m
Potential earnings per post: £15,050
Loose Women star Stacey's son Rex caused havoc this month as he excitedly pulled clothes off the shelves at the launch of her new Primark collection.
The cheeky one-year-old also tried to pull over a child mannequin after arriving at the purse-friendly store - where he stars on a giant billboard.
Rex's big brothers, Zachary, 12, and Leighton, eight, are also among the faces of their mum's colourful kidswear range - and even helped design it.
Proud mum Stacey, 30, said of her kids: "They actually helped me with the ideas and I’d always ask their opinions about the pieces they loved."
Yet it's not the first time the boys have starred in adverts.
The trio have previously appeared in Instagram posts advertising Boots sun cream, Disney-inspired family fun swim sessions and bedside cribs.
Experts say such sponsored posts could rake in more than £15,000 thanks to Stacey's enormous following on the social media platform.
And the boys have also featured in posts highlighting gifts the family has received - such as children's designer suits and luxury furniture.
Unsurprisingly given their massive role in her life, Stacey's kids and partner Joe Swash are often mentioned during her Loose Women appearances.
The supermum also discusses motherhood in her book, Happily Imperfect.
Lydia Bright
Instagram followers: 1.2m
Potential earnings per post: £5,160
Former TOWIE star Lydia only gave birth to her daughter Loretta in February - but the little girl has already starred in a number of ads.
In an Instagram post just this week, baby Loretta smiles in her mum's arms at the seaside, while dressed in items from pal Stacey's Primark collection.
Identifying the post as an advert, Lydia, 29, wrote: "Thank you to my beautiful friend @staceysolomon for Loretta’s outfit.
"It’s from her new kids collection with @primark.
"I love all the colours, I always call Loretta my little rainbow."
Loretta has also starred in Instagram ads plugging infant-to-toddler rockers, car seats and WTV Channel's show Emma Willis: Special Births.
According to the new research, she could be helping her mum - a celebrity contestant on The Jump and The Crystal Maze - rake in £5,000 per post.
And the infant makes an adorable addition to Lydia's 'gifted' Instagram posts featuring an array of designer items - from a cot to nursery furniture.
Lucy Mecklenburgh
Instagram followers: 1.7m
Potential earnings per post: £7,310
Reality star Lucy has been proudly showing off her baby son Roman to her Instagram followers during lockdown, following his birth in March.
The youngster, whom TOWIE's Lucy shares with fiancé Ryan Thomas, has been delighting fans with his cheeky grin in posts - including adverts.
And it's certainly a winning smile - recently helping his mum to advertise a motion chair and baby rocker that sent him to sleep "within two minutes".
Roman has also starred in sponsored posts for the Peanut app (which connects fellow mothers), baby monitors, and a baby car seat - in which he was taken home from hospital as a newborn.
And he appeared on Good Morning Britain in May to help his dad promote his new show, Absolutely India: Manc in Mumbai - though his parents were left mortified when he pooed live on air.
As well as her main Instagram page, Lucy also runs her popular Lucy Meck Home account - which gives her more earning potential from ads.
Ferne McCann
Instagram followers: 2.6m
Potential earnings per post: £11,180
Ferne McCann's daughter Sunday isn't old enough for school - yet she already has a starring role in her mum's reality show, First Time Mum.
The cute youngster, now two, is filmed reaching milestones and throwing tantrums in the ITVBe series, which TOWIE star Ferne launched in 2017.
Away from the small screen, she's helped her mum, 29, advertise Claire's products - including the accessories chain's Disney Frozen 2 collection.
She's also starred in Instagram ads for Cadbury UK, Tiffy & Tallulah, and Peppa Pig's charity single, Bing Bong Christmas, last December.
Sunday is the daughter of acid attack thug Arthur Collins.
Like Lucy, mum Ferne also runs another Instagram page - fernutrition, with 150,000 followers - which boosts her earning potential from sponsored ads.
Sam Faiers
Instagram followers: 2.4m
Potential earnings per post: £10,320
Like toddler Sunday, Sam Faiers's young children Paul and Rosie are no strangers to the limelight - featuring in her The Mummy Diaries series.
The siblings, now aged four and two, have also made a name for themselves modelling - fronting top designer Rachel Riley's new collection in 2018.
Campaign shots showed them modelling iconic pieces for Rachel - known for dressing A-List celebrity kids, including Tom Cruise and Katie Holmes's daughter Suri and Jay Z and Beyonce's daughter Blue Ivy.
More recently, the youngsters also posed with Sam - another TOWIE graduate - for her River Island range, The Samantha Faiers Edit.
The mum has previously made clear that any profits earned by her hardworking kids are being safely put away for when they're older.
With a whopping 2.4million Instagram followers, it's perhaps not surprising Sam, 29, could command as much as £10,320 per sponsored post.
Her kids have previously featured in Instagram ads for children's designer clothing brands, Smyths Toys and Portal from Facebook.
Billie Faiers
Instagram followers: 2.2m
Potential earnings per post: £9,460
Sam's sister and fellow TOWIE star Billie, 30, also appears in The Mummy Diaries. And so do her children, Nelly, six, and Arthur, three.
The youngsters have collaborated with their famous mum both on and off the small screen - while they inspired their dad Greg Shepherd's children's book series following a brother and sister of the same name.
On Instagram, Nelly and Arthur have helped to advertise their mum's George at Asda children's collection, as well as toys and kids' movies.
And they've done so with huge grins on their faces.
During the Covid lockdown, the pair starred in an advert for an Alcatel mobile tablet - which their mum described as an affordable "life-safer".
"We are quickly running out of activities to keep the kids entertained in this house, being mummy, cook, cleaner, teacher, etc etc," she caption the sponsored Instagram post.
"This tablet is really affordable and comes with detachable bluetooth speakers making it perfect for listening to music or for taking in to the kitchen to talk you through recipes."
Lauryn Goodman
Instagram followers: 90k
Potential earnings per post: £391
Instagram model Lauryn Goodman delighted fans when she welcomed her "miracle baby" with England footballer Kyle Walker during lockdown.
And the couple's little one - whose birth was announced in April - has already helped to advertise brands on Lauryn's Instagram page.
These include posts promoting Mama Mio stretch marks cream, a SnüzPod bedside crib and luxury childrenswear - though it's not clear whether the latter two were paid ads or simply brands that Lauryn, 29, loves.
The mum - who often posts about endometriosis, a painful condition that left her fearing she was unlikely to conceive - has taken care not to reveal her baby's gender, with the infant's face hidden in Instagram photos.
Amy Childs
Instagram followers: 645k
Potential earnings per post: £2,773
Ex-TOWIE star Amy's daughter Polly has known fame since a young age: at just four weeks old, she made her first appearance on This Morning.
Three years on, Polly has advertised a range of brands on her mum's Instagram page - from personalised loungewear to wax melts.
She's also appeared in posts promoting gifts.
And she even has her own Instagram profile, boasting more than 1,300 followers and with the words 'DM for Collabs' in the bio.
Polly, now three, has a big brother - though he stays out of the limelight.
The siblings' mum, 30, has her own pram collection and, in 2017, it was reported she was set to make £1million in her first year of motherhood.
Millie Mackintosh
Instagram followers: 1.4m
Potential earnings per post: £6,020
Millie is the latest addition to the celebrity mum club, having given birth to her daughter Sienna with fellow Made In Chelsea star Hugo Taylor in May.
But the new mum, 30, hasn't wasted time in showing off her gorgeous little girl to the world, first introducing her in an issue of Hello! Magazine.
Since then, the youngster has starred in an Instagram advert for the Peanut app, in which she's pictured breastfeeding from proud Millie.
She's also helped her mum advertise Water Wipes - "the world's purest baby wipe", which Millie described as her new most trusted item.
"Oh how things have changed!" the fan favourite told her Instagram followers.
"My usual daily essentials have all been relegated to make way for anything that cleans, soothes and provides a quick outfit change on the go (should an unexpected situation occur)."
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In fact, little Sienna has been starring in adverts with her mum since before she was born.
During lockdown, a then-heavily pregnant Millie posted an Instagram video of herself taking part in a Body By Simone home workout.
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"I can’t wait to meet my baby girl!" she captioned the ad.