Paul Hollywood aims to make more dough by launching restaurants and selling range of kitchenware
PAUL Hollywood is ready to make even more dough – cooking up plans for his own kitchenware range and even restaurants and booze lines.
The celebrity baker is already flogging part-baked rolls in supermarkets.
But he’s also trademarked an array of other culinary items that mean he can flog anything from to pastry cutters to craft beers and cake stands to fizzy pop.
He’s also trademarked his name to allow him to open restaurants and bars in his name, plus takeaways and even hotels.
Other trademarks mean he can launch Paul Hollywood cookery schools and sell branded clothing and kitchen clobber like aprons.
His trading arm Paul Hollywood Limited has taken out the legal protection with the UK’s Intellectual Property Office.
His name is also ring-fenced in other European countries.
The Great British Bake Off star is already worth an estimated £10 million thanks to his popularity on the show, books and a string off spin-off programmes.
Though his latest Channel 4 offering, Paul Hollywood Eats Japan was panned by some telly critics, with one saying it was a “flimsy, gap-year food tour”.
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The reviewer wrote: “Japan’s incredibly rich food culture and hugely varied regional cuisines are rarely done justice by British travelogues.
“Perhaps Paul was hoping to exemplify the resulting ignorance when he proclaimed: “It’s all about rice and noodles, isn’t it?”
“Many of the episode’s most interesting moments took place when Paul’s mouth was stuffed full of some delicious delicacy, leaving someone else to do the talking.”
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