Joe Wicks trademarks his name in bid to create his own food and kitchen brand
BODY Coach Joe Wicks is preparing to create his own food brand by trademarking his name.
He has moved to protect his identity in hundreds of categories of grub such as meat, fish, bread, baby food, pizzas, popcorn, soups, beans and yoghurts.
Joe, 33, can also put his name to sauces, mayo, desserts and puddings and juices and oils.
Ketchup, marinades, pasta products, snacks and cereal bars are also on the shopping list.
And he has also ringfenced his name so he can create a range of utensils, cutlery, sandwich makers, barbecues, slow cookers and kettles.
Joe, married to former Page 3 model Rosie Jones, already has a tie-in with meals-by-post firm Gousto.
But papers lodged with the Intellectual Property Office show he is ready to go it alone with his own food empire.
His lawyers have protected both the Joe Wicks name and his Body Coach handle.
Clothing and sports gear are also on the list of protected categories.
Fitness guru Joe has become the nation’s PE teacher as parents home-schooling their children tune into his live YouTube videos every morning.
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The fitness king now has two major TV broadcasters desperate to sign him up to front a stay-at-home fitness show.
It is a far cry from his humble beginnings eight years ago, when he had to borrow £2,000 from his parents to start his park bootcamp classes.
So few people showed up that he feared he would never be able to repay them — but he is now said to be worth £15million.
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