Khloe Kardashian bashed for promoting Good American denim line while fans suffer illness and job loss
KHLOE Kardashian faced backlash from fans for promoting her luxury denim line Good American while many struggle with health and finances amid the coronavirus crisis.
The Keeping Up with the Kardashians star, 35, advertised a sale on Monday for the clothing company she co-founded in 2016 where most pieces retail for over $150.
Alongside the promo shots, the mom-of-one wrote: “For a limited time you can shop 30% off my favorite styles on @goodamerican!"
“Most of us aren't surviving right now Khloe. I know revenue is probably down for your company and that's awful but…
“Not any ill will towards you by any means but can you possibly raise awareness for those that need it most?” they added.
“It’s still too much... seriously right now is not the time to advertise your “sales” most people don’t have money for jeans right now….” someone wrote with an angry face emoji.
Along with a picture of her in skin-colored underwear, she wrote to her 166 million Instagram followers:
“What you’ve been waiting for: the SKIMS pieces that revolutionized the shapewear industry are back and now available to shop in sizes XXS – 5X and in 9 tonal shades.
“With this restock, SKIMS will be able to help bring relief to those affected by COVID-19 by committing to donate $1M to families in need.”
One follower blasted Kim: “People aren’t working … I can’t imagine they’re buying anything but essentials right now … just saying.”
“Actually we’re waiting for a cure for COVID-19. The last thing we want is shapewear. Kim, there’s people dying,” another angry follower said.
Fans also criticized her for “only" of the company’s money to affected families despite her personal wealth.
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