PIERS Morgan has hit out at Lord Alan Sugar for being “recklessly stupid” as the pair became embroiled in a furious Twitter row over people sunbathing.
The 54-year-old GMB host said the Apprentice’s boss’s opinion would kill people as he ended their friendship once and for all.
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Yesterday Brits continued to ignore the lockdown to sunbathe during a mini heatwave, forcing a park in London to close – leaving Piers fuming.
But Alan didn’t seem to see a problem with it and replied: "I can't for the life of me understand what @piersmorgan is on about in respect to sunbathing.
"If you are 10 ft away from the next person in the open what's wrong with that.
"In Essex we have big fields if you are in the middle of one chilling out in the sun whats wrong with that ?"
Baffled by his response, Piers mocked: "Billionaire hiding safely in his luxury Florida home demands the right for British people to all go out sunbathing...
"In direct contravention of Govt. instructions, as UK #coronavirus death toll rockets incl more & more NHS staff on the frontline. What an utter disgrace."
Over the years Piers and Lord Sugar have come to blows a number of times but always make up.
However, this time, Alan’s comments were a step too far and Piers announced he would no longer be friends with Alan.
He told his followers: "I'm done with @Lord_Sugar, trust me. His behaviour over this crisis has been an absolute disgrace, especially for a peer.
"But when he actively encourages British people to go out sunbathing, I can't just sit back & say nothing. His reckless, shameful stupidity will kill people."
Yesterday police in the UK capital were also forced to break up an 18th birthday attended by 25 guests who flouted the social distancing guidelines set out by the government amid the coronavirus outbreak.
Cops have warned anyone who refuses to follow the UK's lockdown guidelines this weekend will be arrested.
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Under the drastic measures, Brits are expected to stay indoors and only go outside for essential shopping trips, medical reasons, one stint of daily exercise and to work from home if possible.
Anyone who flouts the new crackdown will face fines of up to £1,000 or even arrest when cops are given emergency powers.
Police also now have the power to issue on-the-spot fines of £30 for meeting under the new legislation. Those who keep disobeying can be arrested and locked up.
Today health secretary Matt Hancock threatened to ban ALL exercise outside if Brits won’t stick to lockdown rules – as he blasted sunbathers for refusing to obey them.
The number of deaths rose by 700 yesterday – the highest amount since the crisis began.
Mr Hancock told the BBC’s Andrew Marr Show today: “We’ve said because of the positive benefits to your physical and your mental health that it’s OK to exercise on your own or with members of your own household.
“But if the result of that is that too many people go out and flout the other rules because they say ‘well if I can exercise then it’s fine for me to do other things’ then I’m afraid we will have to take action.
“If you don’t want us to take the step to ban exercise of all forms outside the home, you have got to follow the rules.
“Let’s not have a minority spoiling it for everybody.”