Joe Wicks made over £5.5m last year – that’s £15,177 a day from his Body Coach workouts online
JOE Wicks made over £5.5m last year - that's £15,177 a day from his Body Coach workouts online.
He has become the nation’s personal trainer during the coronavirus pandemic - and now he’s the fitness industry’s richest as well.
The 33-year-old health guru - who grew up on a council estate - has catapulted to fame and fortune through his nutrition and fitness companies.
According to accounts filed at Companies House, the father-of-two has two active firms. Joe Wicks Ltd, which is thought to look after all his media and personal business, had "retained earnings" of £3,182,415.
While The Body Coach Online Nutrition Ltd, his company based in Richmond which now employs over 50 staff, made £2,357,226.
This means Joe amassed earnings of £5,539,641 for the year, which works out at £15,177 a day - or £632-an-hour. Much better than the usual going rate for a personal trainer.
His popularity has soared since the coronavirus lockdown thanks to his daily workouts and newfound status as the nation's PE teacher.
A week ago, Joe's subscribers numbered 839,000 - but since his first 9am workout session on Monday they have soared to 1,710,708 million.
Views of his video are also up by nearly 20 per cent - and his Instagram followers have rocketed by 200,000.
Since hitting stardom, Joe has also amassed a property portfolio with a mansion in Richmond, south west London, and a place by the beach in Santa Monica, LA, which he shares with his former Page 3 model wife Rosie Jones and two kids Indie, one, and three-month-old Marley.
This is a far cry from how Joe, who grew up on a council estate, started out eight years ago without a penny to his name and handing out flyers at Tube stations in a bid to get people to attend his park bootcamps.
He had to borrow a £2,000 loan from his parents to start his Rumble In The Park classes, and so few people showed up that he was unable to pay them back.
Now he’s not only a TV and Instagram star, but he’s written cook books, with his first nutrition guide - Lean in 15 - selling 77,000 in its first week, smashing a world record previously held by cook Delia Smith.
He said: “I grew up on a council estate. My mum left school at 15, had my brother at 16, then me at 19, she wasn't educated, she was always on benefits.
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“My dad was a roofer and he was in and out of my life. I borrowed two grand off my mum and dad to buy kettlebells and do a personal training course and started doing bootcamps.
“I remember I was really upset because I didn't have any clients and I thought I'd never be able to pay my parents back.
“But I loved personal training, I instantly thought, ‘This is what I'm supposed to be doing,’ and it all accelerated from there.”