Ant and Dec’s Saturday Night Takeaway advertised 24 companies in 68 minutes this weekend
ANT and Dec’s Saturday Night Takeaway advertised a company on average every two minutes on their latest show.
It placed at least 24 well-known firms in the 68 minutes it was on air including Greggs, Under Armour and Lola’s Cupcakes.
Even boxing champ Anthony Joshua, 30, got in on the act wearing full Under Armour gear in its Get Me Out Of Me Ear section when the presenters play pranks on the public with a celebrity.
Overall there were at least 29 mentions of companies.
Fans have slammed the show for the overbearing product placement.
Oli Reading said: “So much product placement on this show!”
Stuart Young said: “OK what advertising for companies are we doing tonight?”
Another said: “One of the biggest problems for me apart from a third of the show going to an ad break is all the product placement. The show was littered with them.”
And one viewer said: “As was widely predicted the introduction of ‘discreet’ product placement turned out to be a slippery slope.”
At its most intense, 16 firms were mentioned in 30 seconds during its Win The Ads quiz.
Almost seven million people tuned in to watch Saturday night’s show, which has been running since 2002.
The latest series will finish in Walt Disney World Resort in Florida with a lucky 300 strong audience who will have won the chance to go.
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Anthony McPartlin, 44, is estimated to be worth £62m – the same as partner Declan Donnelly, also 44.
But in Ant’s recent divorce from Lisa Armstrong he gave her half of his fortune.
The Sun revealed in December the onscreen duo of more than 25 years were expected to sign a £40milion three-year deal with ITV which could end up being worth a further £10m if they decide to extend it.
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