JAMES Haskell appears to have ploughed his £50,000 I'm A Celeb payday into a rare Ferrari - and he loves it.
The retired rugby ace, 34, couldn't stop grinning as he picked up his Ferrari 488 GTB, which starts at £195k, in a deep blue colour.
He was filmed collecting his dream motor and was heard saying "I never thought I'd get a Ferrari."
The muscular athlete then climbed into the driver's seat and pumped out the tunes while admiring the interior.
After taking pictures beside the supercar, he took it for a spin, cautiously leaving the garage.
The 488 has a top speed of 205mph and was rated nine out of 10 by Top Gear.
Last month The Sun reported how James was in financial hot water, with his lifestyle brand owing hundreds of thousands of pounds.
Latest figures show that James Haskell Health and Fitness owes £734,571 to creditors.
The firm does have assets worth £151,413, meaning it would be £583,158 in the red if they were realised.
In 2017, the firm posted net losses of £466,905.
His website tells would-be clients: “James Haskell Health and Fitness helps you achieve a healthier and fitter lifestyle.
“We do this delivering professional fitness and nutrition advice in a simple, clear and easy to understand format.
"In conjunction with the development of our own range of clean and certified sports supplements, this allows the individual to achieve the lifestyle balance, which is right for them.
“Remember it’s not about being the best. It’s about being better than you were yesterday.”
The site also sells fitness gear like clothes and equipment.
His gym business owes £168,000.
His outfit of global chain F45 in Bath – which avoided being struck off the register of firms at Companies House in November for not filing documents on time – has big debts.
Hask 45 (Bath) Limited filed accounts in October and they show the firm’s net worth is-£167,683, with £349,582 in current liabilities.
The studio offers 45-minute high-intensity, circuit training workouts using functional equipment.
The ex-England international, who is said to be worth around £1.2million, first announced his plans to open a F45 site in 2017.
“I tried F45 in the US when I was over there on holiday,” Haskell said.
“I found the circuit based training really engaging and fun.
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“It’s all the kind of stuff I would use to get fit for rugby, and for the majority of people, regular F45 sessions are everything they need to maintain and achieve good levels of fitness.
“I think people are crying out for an accessible, group-based fitness programme that isn’t intimidating, and most importantly delivers amazing results. That is what F45 is all about and why I am so delighted to be involved.
“I have always loved Bath as a city, it’s rich in rugby history and has a young, fitness-focused demographic, which suits our target audience and ambition”.
Australia-based F45 currently has more than 30 studios operating in the UK under franchise agreements.
Founded by entrepreneur Rob Deutsch in 2012, the company has grown rapidly and is now considered the second largest functional training network in the world.