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THAT'S LOO-PY!

Gwyneth Paltrow is flogging £33 bamboo loo roll on her Goop ‘essential Christmas gift list’

ACTRESS Gwyneth Paltrow’s “essential Christmas gift list” includes a £33 pack of bamboo loo roll.

Her online Goop store describes it as “toilet roll with a conscience” as it is made from 100 per cent sustainable material.

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Gwyneth Paltrow believes her £33 bamboo loo roll is an 'essential' Christmas giftCredit: Alamy Live News
The actress is flogging the 'toilet roll with a conscience' on her online Goop shopCredit: goop

It adds that the rolls are “clog-safe and septic-safe”, with a “silky, smooth texture that’s gentle on skin”.

The site is flogging 24-packs of No 2 Toilet Paper as part of its newly-released “wellness” festive gift list.

And it is not the first time the apparently toilet-obsessed Oscar-winner, 47, has raved about loo roll.

Four years ago, she praised toilet paper made by healthcare brand Joseph as the “gold standard”.

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Gwyn has raved about toilet-related products in the past, having promoted an £11 spray and 'gold standard' toilet paperCredit: Getty

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And earlier this year, she promoted an £11 spray that users can squirt on loo roll to give themselves a wet wipe-style experience.

The mum of two has previously told why she endorses over-priced everyday items. She said: “It’s crucial to me that we remain aspirational.

"Our stuff is beautiful, the ingredients are beautiful. You can’t get that at a lower price point.”

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Her Goop site has become known for selling such wacky productsCredit: Getty
Gwyneth Paltrow’s lifestyle brand Goop comes under fire as watchdog group is alleging the company is making misleading health claims


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