Holly Willoughby horrified as Keith Lemon forces her to grope a sex toy in cheeky Celeb Juice game

HOLLY Willoughby was left horrified as Keith Lemon forced her to grope a sex toy in a cheeky Celeb Juice game in last night's episode.

The 39-year-old team captain took part in a game called Maura the Explorer - it comes after the show's guest Love Island Maura Higgins bagged herself a job on This Morning with the opportunity to explore different countries.

Holly's team consisted of Love Island star Maura Higgins and Denise Van Outen - and the girls had to stick their finger into a bum bag and describe what they were feeling to win a point.

As the This Morning presenter rummaged around in her fanny pack, Denise Van Outen asked: "Is it a one piece?"

Their other team mate Maura shouted: "Get your finger in Holly! Is that hard?"

Holly gushed: "It feels like, it's like long, it's almost like a banana texture."

Denise exclaimed: "I think it could be a saveloy!"

With further speculation and shouting out various other phallic-shaped objects, the penny dropped and Holly realised that she was feeling up a sex toy.

"Oh my god it's a dildo," Maura shouted.

The blonde beauty turned to host Keith Lemon who was in hysterics as she was left in disgust after realising what she'd been touching up.

Maura also gave the game a go and felt up prawns in a Marie Rose sauce, but teammates Holly and Denise an Outen failed to name what was in her pouch.

Spice Girls star Mel B was also given a bum bag full of potatoes, cheese and beans which was quickly called out by teammate Gemma Collins.

There were plently of other lols during last night's episode including Towie star Gemma Collins recreating her iconic Dancing On Ice fall which left the panel in hysterics.

It was recently revealed that Maura is now part of the new Dancing On Ice cast and asked Gemma for some tips before her first apperance next year.

When Gemma said she "doesn't want tips from her", Keith suggested she get up and do a demonstration.

She asked what he wanted her to do, and Keith replied: "Your most famous move.";

Gemma went through the process, saying: "I was doing something like this, I thought, 'yeah it's nearly over'. I went up, the toe pick went, and I just went -"

She then planted face-first into the giant safety cushion, causing everyone to break out into hysterics.

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