I’m A Celeb fans spot huge change to series final and hope ITV bosses make it permanent

I’M a Celebrity fans have noted how ITV bosses cut down on advert breaks for the show’s live final last night, in a bid to build momentum.

Eagle-eyed viewers were quick to realise that there was no advert breaks before the last Bushtucker Trial last night, where finalists Coleen Rooney, Reverend Richard Coles and Danny Jones battled to be crowned jungle royalty.

Venting their thoughts on social media, a slew of fans praised the show bosses for cutting down on the ad breaks, which have a way of diffusing drama.

One person quipped with a gif of host Declan Donnelly running over the I’m A Celeb bridge: “A trial without an ad break before it. We wonnnn.”

Meanwhile another person added: “Is this this the longest that I’m a Celeb has gone without an ad break?”

And another viewer commented: “ITV didn’t cut to an ad break the second the trial was about to start, why didn’t they keep the energy up for the whole series?”

One more viewer also noticed the peaceful vibe of the series.

They said: “This series has been so wholesome, from the look of things the general public has liked it. Just goes to show that bad vibes and drama doesn’t always make good telly.”

Meanwhile last night McFly’s Danny Jones fought back tears as he was crowned I’m A Celebrity’s King of the jungle.

He said: “Thank you from the bottom of my heart. I gave my all in there, I gave myself. It’s a lovely feeling to be liked.

"I hope it comes across on TV, but its real in there. You’re hungry, you’re tired, you’re lethargic. It’s insane, I’ve learned so much about myself.”

Beating fellow finalists Reverand Richard Coles and Coleen Rooney who finished in third and second place respectively, singer and guitarist Danny reunited with wife Georgia and six year old son Cooper as he crossed the jungle bridge last night.

Speaking about his win, a source at ITV said: “Danny is the embodiment of everything ITV loves. He’s fun, family friendly and incredibly popular.”

The 38-year-old is already a judge on The Voice UK, alongside his McFLy bandmate, Tom Fletcher, and now TV bosses are reportedly keen for him to front more shows.

The pop star touched the hearts of the viewers in the jungle with his relatable struggles, speaking about his estrangement from his dad Alan, whom he’s not seen since he left his mother Cathy eighteen years ago.

He said: ““He doesn’t speak to me. I just don’t think I’ve really… healed with it, maybe. I had a good relationship with my dad. He was my best mate until he left.”

The star also opened up about his struggles with anxiety and depression, after experiencing his first panic attack aged 19.

Meanwhile insiders have confirmed that WAG Coleen is poised to sign a new TV deal worth 1 million upon leaving the jungle.

Indeed her mother Colette McLoughlin revealed that her daughter had asked her “have I been boring”.

Colette said: ““It broke my heart hearing that, but I said, ‘No, you’ve been yourself — and that’s all that matters’.”

After making the final three, the mum-of-four broke down in tears as she revealed that she rarely prioritizes herself.

She said: “It’s very rare I’m proud of myself, so it means a lot. It’s very rare that I put myself first. So, yeah, these are happy tears.”

On the subject  of her upcoming big money TV deal, a source told The Sun: “Coleen’s return to public life ­following the Wagatha Christie trial was carefully orchestrated — and it has more than paid off.

“When she was in the jungle, she was being touted as ITV’s next Holly Willoughby and the offers have already started flooding in.

“But there is one deal on the table that has really piqued her team’s interest.

“Given Coleen’s love of the Loose Women show too, the team want her secured on their guest roster, with a view to finding something more permanent for her.

“It isn’t just TV deals — lifestyle and nutritional brands have all been sending lucrative contracts her way, as well as high street retailers. They all want a piece of Coleen. The sky’s the limit.”