Jump directly to the content
STORM IN A TEACUP

Where is the Bridge Cafe in The Apprentice and is it real?

OVER the years The Apprentice cafe has become almost as famous as Lord Sugar's boardroom. But some viewers may wonder if the place where the candidates go to drown their sorrows in a cup of tea, is a real place or not.

 The Bridge Cafe is the scene for the Apprentice losers' debrief after unsuccessful tasks
1
The Bridge Cafe is the scene for the Apprentice losers' debrief after unsuccessful tasksCredit: Google Earth

Where is The Apprentice losers' cafe?

Fans of The Apprentice may be surprised to hear that these gloomy scenes are actually filmed in two London cafes.
La Cabana cafe, which is located in Willesden, North-West London, has been used since 2018.
The full address is 36 Cumberland Business Park, Cumberland Avenue, Acton, Park Royal, NW10 7RT.
The previous cafe, which is more commonly associated with those famous moments of dread, is Bridge Cafe, in West Acton, West London.

The full address is Bridge Cafe, Westfields Rd, London W3 0AP. It's owned by Frank and Gerry, and is a far cry from the glitz and glamour of the City and Canary Wharf. The simple spot comes complete with tiled walls and bars on the window.

Is it real and can I visit?

Should you want to recreate the anxiety-filled moments before the losing team go back into the boardroom to face the music, you can.

Both of the cafes are real and have become a bit of a tourist attraction. The Bridge Cafe was previously the dining establishment of choice for cabbies and builders, but now fans of the show flock there in their droves to take selfies in "The Apprentice Cafe". The Bridge Cafe sports a solid 4.5-star review from its visitors, just shy of La Cabana NW10s stellar 4.8-star rating on Google. La Cabana serves traditional English breakfasts and classic British grub and is open 6 am until 4 pm. Both of the cafes are close to the studios where filming for The Apprentice takes place.

When is The Apprentice on TV?

The eighteenth series The Apprentice will kick off on February 1, 2024 on BBC One and the iPlayer.

Lord Alan Sugar once again resides over the show, with the help of his aides Karren Brady and Tim Campbell.

Fans will be treated to 12 brand new episodes, with the show set to run every Thursday at 9pm , until April 18, 2024.

Speaking about the new series, Lord Sugar said: "Well, I'm very pleased with this series because the quality of the candidates that we have attracted this year is superb, I have to say.

"This year, we've got a lot to work with."

While Karren added: "I think it's probably the most highly qualified set of candidates we've ever had. Pharmacist, dentist, some already successful business owners.

"I think from that point of view, the standard is really very high, but with high standard and high achievers comes high ego!"

Topics