GREEN GOALS
Who are Spudos CEOs Del and Chris and Dig bosses Henry & Alex on Dragons’ Den?
One of the company leaders has also appeared on another BBC favourite — Gardeners' World
BOSSES of two green and innovative companies — Spudos and Dig — are seeking investment from the Dragons.
Here we get to know these entrepreneurial and environmentally conscious business people, who put their cases forward on the popular BBC One show on Thursday, February 13, 2025.
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Both businesses bring unique products to the table, aiming to impress Dragons Peter Jones, Steven Bartlett, Deborah Meaden, Sara Davies and Touker Souleyman and secure capital for their ventures.
Spudos
Sustainable crisp company Spudos is led by co-founders Del Currie and Chris Neal.
They took a somewhat an unconventional path into the snack food industry, coming from a background in web and mobile app development through their company Analog Republic.
Del, a self-proclaimed crisp addict, found himself struggling to reconcile his love for crisps with his desire to live more sustainably.
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This personal dilemma became the catalyst for starting Spudos.
The company's website explains: "We eat six billion bags of crisps every year in the UK alone, and most of those bags can’t be recycled and end up in landfill, the ocean, or being burned.
"The average crisp bag takes 80 years to decompose.
"At Spudos, all our crisp bags and sachets are 100% home compostable, decomposing in matter of weeks instead of decades.
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When you choose Spudos you’re not just giving your taste buds a treat, you’re choosing to do good for the planet."
Del's passion for crisps and Chris' enthusiasm for innovative ideas merged to create a product that addresses both flavour and environmental concerns.
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Their journey into the world of crisps was not without challenges.
Having no prior experience in food production, they took the unusual step of hiring a "crisp consultant" to guide them through the intricacies of flavour development, nutrition and production processes.
Spudos offers a unique twist on traditional crisps — their product comes unseasoned, allowing consumers to customise their snacking experience using one of eight "Spud Dust" seasonings.
As Del and Chris explained: "We're pretty tongue and cheek here at Spudos, we don't take ourselves too seriously, so when we first started doing our Spud Dust, we'd try to come up with funny names and combos.
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"Del was a big David Beckham fan boy, so we had a flavour called "David Bacon" — and to accompany it, we also released "Nosh Spice".
"This was of course before being informed about the meaning of 'nosh' up north! So that flavour got retired pretty quickly!"
Dig
Also taking on the Dragons are Henry Bartlam and Alexandra Hollingsworth, the founders of Dig — a pre-designed instant flower bed business that is also focused on protecting the environment.
Dig is the brainchild of Henry, who is also a managing partner of the advertising agency Leagas Delaney.
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He’s been a keen gardener since childhood, and his frustration over how difficult and expensive it can be to create a beautiful garden led him to starting the company.
Henry said on the company's website: "Dig is a total passion project. I love gardening, I love plants, I love nature.
"If we can make it easier for more people to enjoy it, then we're winning."
Alexandra is in charge of landscape and garden design at Dig.
She achieved a distinction in training with the Royal Horticultural Society (RHS) and the Garden Design Academy of Ireland.
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Alexandra subsequently won a national television competition for new designers, which led to her exhibiting a show garden at Bloom — Ireland’s national garden show, which won a silver medal.
She’s even had a show garden featured on the BBC's Gardeners’ World, which won silver at Gardeners’ World Live in 2019.
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