GINO D'Acampo can be seen making a shocking X-rated remark to TV presenter Fearne Cotton in a resurfaced clip amid an investigation into his behaviour.
Fearne, 43, was left wide-eyed by the crass comment, which Gino made about her appearance.
Gino, who has been at the centre of a probe following allegations of sexually inappropriate comments, said the horrifying words while appearing on Celebrity Juice.
In a fun segment, Fearne's face was compared to a pizza, which had olives for eyes, pineapple rings for a nose and red pepper for its mouth.
Host Keith Lemon said: "Look at the likeness!"
Gino, who was sat next to Holly Willoughby, looked across at Fearne and said: "I have a theory and I'm sorry, you know how much I like you, right, but I think when you have big nostrils, actually you can suck like f***."
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Fearne looked instantly shocked, as Keith - real name Leigh Francis - put his hand over his mouth.
As the baying audience starting chanting, Gio continued: "It's because you can breathe easier."
Fearne told him: "Alright, you don't need to elaborate!"
Gino replied: "It's just a theory I have. It's the old Italian wisdom."
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He added: "It was a compliment."
The clip of Gino has come to light after dozens of allegations were made against the TV chef, spanning over 14 years.
ITV News, which carried out the investigation into his behaviour, has seen evidence at least one production company was aware of concerns made by crew.
One woman alleges Gino told her in 2011 he would "like to turn me over and f*** me up the a*** against the kitchen counter".
Another person has alleged he told a young staff member: "When are we all going to get drunk and have sex together."
ITV has now cut all ties with Gino and axed one of his shows from this weekend's telly schedule.
GINO CLAIMS
- One woman claimed Gino told her he would "like to turn me over and f*** me up the a*** against the kitchen counter" in 2011.
- Another woman alleged he opened the door only wearing his boxer shorts and said "Oh, don't worry, it's only small" which pointing towards his penis.
- In 2018 while on set for the filming of Gordon, Gino and Fred’s Road Trip, Gino allegedly said he "felt like f******" one morning.
- The same year Gino is alleged to have made a comment about another young female colleague who claimed he said: "Shouldn’t we be talking about her t***, they’re perfect, they’re like a mouthful."
- Another alleged he told a young staff member: "When are we all going to get drunk and have sex together."
- A woman told ITV she saw Gino appearing to threaten a young colleague over an ice cream in 2019, he allegedly said "if you don’t get me a Cornetto I will f*** your girlfriend".
- In 2022 an internal investigation into Gino was launched at production company Betty TV in relation to alleged inappropriate behaviour and language on the set of Gino’s Italy – Like Mamma Used to Make.
- The production company Objective Media Group said in an email seen by ITV in 2024 that issues also arose in 2023 on the Emission Impossible set.
The broadcaster has dropped two episodes of Gino's Italy: Secrets of the South. It will also not be airing Family Fortunes going forward.
D'Acampo, 48, says he "firmly denied" all allegations made against him.
A statement to ITV News from Gino D'Acampo's legal team, said: “This allegation from almost 15 years ago has never, until now via a media request for comment, been raised or put to Mr D’Acampo.
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"He does not recall it, nor accept that this happened. Mr D’Acampo is horrified to be accused of “power play” and an “aggressive act”.
"He emphatically and unequivocally denies these allegations."