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I’m A Celeb star Coleen and Wayne Rooney at centre of bidding war for Kardashian-style reality show
TV bosses far and wide are ‘desperate’ to secure a deal with the famous clan
COLEEN and Wayne Rooney are being snapped up for a Kardashian-style reality show, with the power couple at the centre of a fierce bidding war.
With Coleen's star shining brightly after her I'm A Celeb success, TV bosses far and wide have been left "desperate" to secure a deal with the famous clan.
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The savvy WAG, 38, who shares Kai, 15, Klay, 11, Kit, eight, and Cass, six, with her footballer husband, 39, has long been in the public eye - but her latest gig's led to a dramatic increase in incoming offers.
And, while The Sun revealed this week she's being courted by ITV bosses to become the new queen of daytime, demand reaches far beyond terrestrial telly.
A source said: "All the top channels and streaming services are desperate to sign the family for a Kardashian-style reality show.
"Streamers like Netflix and Amazon Prime are all moving into non-scripted content, with celebrity-led shows like Holly Willoughby’s Bear Hunt and the Molly-Mae: Behind It All documentary in the works.
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"Hot on the heels of Coleen's I'm A Celeb stint, and with the couple's massive fan base already secured, this project has the potential to become a global hit.
"Despite the mounting pressure, they're taking their time to carefully evaluate the offers and choose the right one for them.
"Coleen is keen to create something authentic and true to her family's values, with a decision expected soon."
Coleen's representative has been contacted for comment.
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Before entering the show, insiders said if runner-up Coleen lost out on being crowned Jungle Queen, she was still on course to become one of the show’s most successful celebs.
They said: “She is poised to sign a huge new TV deal, worth around £1million.”
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On her upcoming megabucks offers, another told us: “Coleen’s return to public life following the Wagatha Christie trial was carefully orchestrated — and it has more than paid off.
“When she was in the jungle, she was being touted as ITV’s next Holly Willoughby and the offers have already started flooding in.
“But there is one deal on the table that has really piqued her team’s interest.
“Given Coleen’s love of the Loose Women show too, the team want her secured on their guest roster, with a view to finding something more permanent for her.
“It isn’t just TV deals — lifestyle and nutritional brands have all been sending lucrative contracts her way, as well as high street retailers. They all want a piece of Coleen. The sky’s the limit.”
Throughout I’m A Celeb, ITV heavily plugged her Real Wagatha Story documentary in ad breaks and at the end of the show, as part of a plan by execs to get her on board.
This year, she won a libel battle with fellow Wag Rebekah Vardy, who she accused of leaking stories about her.
Coleen had a tearful reunion with Kit and Cass, plus parents Tony and Colette as she crossed the jungle bridge.
A source added: “Coleen is a mum first and foremost. Her children mean everything to her.
“Doing the jungle was the first proper solo venture she has done in a long time so her next move will be chosen very carefully.
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“She will only take the deal that is right for her and her family.”
After entering the jungle as the show’s highest-paid contestant ever — with a deal worth around £1.5million — Coleen won the hearts of the nation by showing how down-to-earth she is and by getting stuck into grim Bushtucker Trials.
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