Inside I’m A Celebrity’s huge shakeup – with race to become leaders who sleep in real beds and rule over campmates

I'M A Celebrity stars will race into the jungle when this year's show kicks off - with the winners ruling over camp.

The stars will choose their partners under playground-style picking rules before dashing in, with the new challenge called Snakes and Leaders.

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In an exciting revamp, the winning pair will be made leaders of the camp for the first few days - the first time camp will have two leaders instead of one.

As well as ruling the roost, they will get to kip in proper beds, sheltered from any rain, in the newly-built Leaders' Lodge - which overlooks the other campmates who just get the usual basic beds and hammocks.

Bosses say they want to make this year's series as competitive as possible from the off, with all ten initial celebs including Wag Coleen Rooney and singer Tulisa Contostavlos getting pitted against each other.

They will also get "more power" than the leader has had in previous years.

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The show's executive producer Olly Nash revealed: "There is a finish line. There's a very clear start with Ant and Dec.

"And Ant and Dec are at the very end as well, and they're all heading for the same finish line.

"It will be clear who is winning and who has won, but there'll be plenty of opportunities for overtakes, so all is not lost.

"There'll be a number of challenges across the race. There'll be a very clear starting point and a starting moment for Ant and Dec, and it'll be quite obvious when these people are finished

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"It's up to the celebrities who they pair up with.

"There will be a mechanism and a twist about how they decide who picks who and in what order, and that will be out on the first show on Sunday.

"So that mechanism will be almost like a playground pick, in the sense that nobody wants to be picked last.

"But there will be an element or a group of celebrities that will be picking the other celebrities are remaining to pair up with, and in your pairs, you'll be racing for camp."

Olly added: "Never before has that race for camp, or a race had such an impact in the first few days of reality.

"It will really lead those relationships you create and the people you pick will really affect your future in camp and across the series."

Olly said he hopes this year's lineup could see a return to the "golden years" like 2018, when former footie boss and SunSport columnist Harry Redknapp won.

He said: "One of the golden years was a really positive year, like the Harry Redknapp year of 2018 so this is a great cast which is positive, happy, they're all really sort of celebrating, and can't wait to get in.

"And so I think that's really what we all want to see Is a great year of positive, happy, funny camp.

"They all become one big family and this year I think there's a stronger chance of becoming a stronger family and those relationships continuing beyond the show.

"The chances of that happening are much greater than before.

"The camp puts everybody in equal footing. And the great thing with that is the camp exposes everybody, and it's just how you perform within this group.

"It's not really everything on the outside. There's obviously loads of stories that people have got to tell. But once you're in here you have nothing but yourself."

When the campmates arrive, they are given small bottles of eco-friendly shampoo, conditioner, lip balm and deodorant.

Olly said all the celebs have asked about the famous jungle shower, but that stars typically want to cover up now.

Never before has that race for camp, or a race had such an impact in the first few days of reality

Olly NashExecutive Producer, I'm A Celebrity

He said: "The last person that used to shower regularly in the naked in the news was Brian Paddick. He would stand there facing outwards, and it was quite a confronting sight.

"Whereas the only person really in the last few years has been Nigel Farage, who just carried on anyway, but obviously the faced the wall.

"It's funny, they have all asked about that this year, but most people just cover themselves up.

"And it's absolutely changed. I think the whole world has changed, hasn't it? A lot over the years, and people are less likely to get in there and want to flaunt themselves."

Olly said this year's contestants are "really up for it" and excited.

He added: "Every year, we try and create something new, and try and create a better or different race to camp or different journey to camp.

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"This year we're going out for an ultra-competitive series, you've got a really positive cast, everybody's really happy and up for it, very few sort of nerves. Everybody's terrified, but can't wait to get in.

"So the advantage with all of them, is faced with the competition from the very beginning will hopefully lead on to competition, healthy competitions throughout the run."

I'm A Celebrity 2024

As the hit ITV show enters into its 24th series, a brand new batch of famous faces look set to enter the Aussie jungle once again to face terrifying Bushtucker Trials and living amongst the critters in camp in order to come out on top and be crowned King or Queen of the Jungle. The Sun's Jake Penkethman takes a look at the stars heading Down Under this year...

Coleen Rooney - Arguably the most famous name heading into the camp, the leading WAG, known for her marriage to Wayne Rooney, will be making a grand return to TV as she looks to put the Wagatha Christie scandal behind her. The Sun revealed the mum-of-four had bagged an eye-watering deal worth over £1.5million to head into the camp this year making her the highest-paid contestant ever.

Tulisa - The popstar and former X Factor judge looks set to be making a triumphant TV comeback by signing up to this year's I'm A Celeb after shunning TV shows for many years. Known for being a member of the trio, N-Dubz, Tulisa became a household name back in 2011 when she signed on to replace Cheryl on ITV show The X Factor in a multi-million pound deal.

Alan Halsall - The actor, known for playing the long-running role of Tyrone Dobbs on ITV soap opera Coronation Street, was originally signed up to head Down Under last year but an operation threw his scheduled appearance off-course. Now he will be hoping to become the latest Corrie star to win over both the viewers and his fellow celebrities when he gets into camp.

Melvin Odoom - The Radio DJ has become a regular face on TV screens after rising to fame with presenting roles on Kiss FM, BBC Radio 1 and 4Music. He has already been for a spin on the Strictly dancefloor and co-hosted The Xtra Factor with Rochelle Humes in 2015 but now he is facing up to his biggest challenge yet - the Aussie jungle.

GK Barry - The UK's biggest social media personality, GK, whose real name is Grace Keeling, has transformed her TikTok stardom into a lucrative career. Aside from her popular social media channels, she hosts the weekly podcast, Saving Grace, and regularly appears on ITV talk show, Loose Women. She has even gone on to endorse popular brand such as PrettyLittleThing, KFC and Ann Summers.

Dean McCullough - A rising star amongst this year's bunch of celebs, Dean first achieved notability through his radio appearances on Gaydio and BBC Radio 1. He was chosen to join the BBC station permanently in 2021 and has featured prominently ever since. He has enjoyed a crossover to ITV over the past year thanks to his guest slots on Big Brother spin-off show, Late & Live.

Oti Mabuse - The pro dancer has signed up to her latest TV show after making her way through the biggest programmes on the box. She origianlly found fame on Strictly Come Dancing but has since branched out into the world of TV judging with appearances on former BBC show The Greatest Dancer as well as her current role on ITV's Dancing On Ice.

Danny Jones - The McFly star was drafted into the programme last minute as a replacement for Tommy Fury. Danny is the second member of McFly to enter the jungle, after Dougie Poynter won the show in 2011. He is also considered a rising star on ITV as he's now one of the mentors on their Saturday night talent show, The Voice, along with bandmate Tom. A jungle insider said: "As well as bringing some of the star appeal of the group with him, he'll be supplying some serious guy candy for the campmates and viewers at home."

Maura Higgins - The Irish TV beauty first found fame on Love Island where she found a brief connection with dancer Curtis Pritchard. Since then, she has competed on Dancing On Ice as well as hosting the Irish version of the beauty contest, Glow Up. Since last year, she has been working on building up her career in the US by being the social media correspondent and host of Aftersun to accompany Love Island USA. She even guest hosted an episode of the spin-off, Love Island Games, in place of Maya Jama last year.

Jane Moore - The Loose Women star and The Sun columnist will be braving the creepy crawlies this year. The star is ready for a new challenge - having recently split from her husband. It will be Jane's first foray into reality TV with the telly favourite having always said no to reality shows in the past.

Barry McGuigan - Former pro boxer Barry will become the latest fighting champ to head Down Under following in the footsteps of Tony Bellew and Amir Khan. It comes after a tough few years for Irish star Barry, who lost his daughter Danika to breast cancer. He told : "She was such an intrinsic part of the family that every day we ache."

Rev. Richard Coles - Former BBC radio host the Rev Richard Coles is set for I’m A Celebrity — and is ready to let rip at his old employer. The former Communards and Strictly star, 62, said the BBC did not know its a**e from its elbow last year.An insider said: "Rev Coles will have a variety of tales to tell from his wild days as a pop star in the Eighties, through to performing on Strictly and his later life as a man of the cloth."