MAFS UK viewers slammed one moaning groom tonight after his bride was left in tears on their honeymoon.
Polly and Adam were flown to Trentino in Italy for a winter wonderland trip after walking down the aisle.
In a tough moment from tonight's instalment, Adam, 33, and his 'wife' Polly, 28, spoke about their intimacy issues.
Adam admitted the stunning redhead wasn't his type, having previously said he was looking for a "petite brunnette" who resembled Megan Fox.
He further described his ideal scenario as having a mixture between Megan and Brassic actress Michelle Keegan.
Polly took the comments in her stride and later offered to give Adam a sensual massage to help bring them closer together.
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During during the very awkward scenes Adam appeared to be grunting instructions at Polly.
He said: "You can go harder if you want. I thought you said this would be the best massage of my life?"
Fans were up in arms over his remarks, and one begged: "Polly, just go home hon, and give up the ghost. Adam is vile."
Another said: "Can’t stand Adam. Absolutely vile. She’s gorgeous and deserves better."
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One more reacted: "Adam wasn't worth that massage .. he definitely seems like an a*****e" as a fourth typed: "Adam was such a d**k with that massage".
Despite the five star luxury trip, Adam admitted in a candid confessional that it was "a bit of a frustrating honeymoon" and said: "Something is missing."
And Polly told the cameras: "I'm frustrated the way Adam has been, given the way we were on our wedding night."
Polly, meanwhile, finds Adam’s indecision troubling.
In a confessional, she admits, "It feels a bit rubbish that he hasn't given me a definitive answer."
Welling up with tears, she adds: "I'm going to get upset. I definitely think it's bringing up insecurities because of previous relationships where I've been kind of torn down quite a lot.
"And I'm then going into this with a very good-looking man who I do fancy. Today was breaking point. But I did find it really difficult."