HOLLY Willoughby made a rare social media appearance donning a new look to promote her wellness brand's page, Wylde Moon.
Presenter Holly, 43, left This Morning in October last year and rarely posts on her Instagram account, choosing to keep out of the limelight after a kidnap threat.
Wearing just a white vest top, the TV star sported a wet hair look while posing with a hand on her hip to promote her latest perfume.
In her caption, she wrote: "We know how special our (borrowed from) The Wild perfume is - but we love hearing it from you the most!"
The former This Morning host launched her lifestyle brand in September 2021.
Alongside a blog and newsletter, with tips on everything from fashion to sex, the brand currently sells products which include candles and flagship perfume.
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Holly's post comes just weeks after she was pictured reuniting with close friend, Christine Lampard.
She was all smiles as she joined famous faces including Abbey Clancy in Algarve, Portugal.
Holly was there for a promotional event for Elle Caring's wine brand Lady A, marking the first time she'd been photographed in months.
The telly favourite wore a white summer dress teamed with a straw hat and sunglasses.
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She flashed a big smile while sitting next to Northern Irish presenter Christine, 45, who looked equally glam in a colourful floral frock.
They enjoyed the sunshine as they dined al fresco with a stunning hill view.
Celebrities joined business owner Elle for the special occasion as they sipped on glasses of Rosé wine from her collection.
90s show reboot
Holly had every reason to smile as The Sun revealed how she has landed a huge new ITV show.
She will front a reboot of the cult Nineties show You Bet! alongside her Dancing On Ice co-host Stephen Mulhern.
You Bet! last aired on ITV in 1997, with Darren Day as the host.
It ran for nine years, with the late Bruce Forsyth and Matthew Kelly also previously fronting the game show – which sees celebrities betting on members of the public as they take on challenges.
Holly and Stephen, 47, signed their deals last month and will front the two special shows later this year.
A source said: “Holly is one of ITV’s top presenters and she deemed the perfect person to front You Bet!
“Her partnership with Stephen on Dancing On Ice earlier this year proved they have perfect chemistry and bosses wanted them back on screen.
“This version of You Bet! will be in the form of two 75-minute specials but the premise is the same.
“A panel of celebrities and the studio audience will predict if the contestants can complete the challenges they are tasked with.
“If the challengers prove the celebs and audience wrong and they do complete the challenge, they get a £10,000 prize. If the celebrity correctly bets they can or can’t, they will be handed £10,000 to give to a charity of their choice.
“It is wholesome family fun and with Holly at the helm with Stephen, ITV think they are onto a ratings winner.”
Holly confirmed to The Sun she was fronting the reboot and said: “I’m so excited to be part of this iconic game show with the fabulous Stephen.
“I’m looking forward to seeing the astonishing skills on show from the challengers and which of our celebrity panellists can come out on top.”
Holly quit This Morning last October following a kidnap threat – which saw security guard Gavin Plumb sentenced to life in prison with a minimum term of 16 years last month.
She returned for Dancing On Ice at the start of the year alongside Stephen, who replaced Phillip Schofield after he quit television last year.
Away from ITV, Holly also signed a big money deal with Netflix to front a new show with Bear Grylls, called The Bear Hunt, which will air next year.
Insiders said Holly was a key target for ITV bosses, who were keen to keep her as a member of their on-screen talent.
A source added: “ITV loves Holly and they have a great relationship.
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“She is hugely popular with their audience and is a face their viewers can trust.
“Having her on board and remaining as part of ITV’s family is a coup for them and they cannot wait for You Bet! to air.”