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ITV is gearing up to launch another exciting game show hot on the heels of announcing Genius Game.

The network is currently for a game show inspired by a popular parlour game.

Ryan and Adam Thomas are slated to host a new ITV game show
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Ryan and Adam Thomas are slated to host a new ITV game showCredit: Rex
The brothers will be fronting 99 To Beat
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The brothers will be fronting 99 To BeatCredit: Rex

Details about this new project remain under wraps, but it is known that the show will involve pairs of contestants teaming up with a celebrity guest.

99 To Beat will see players face one simple rule: avoid finishing last to stay in the game.

As competitors face off in a series of rounds, only one person will emerge victorious and win the cash prize.

Former soap stars Adam and Ryan Thomas will be hosting the quiz show as a dynamic duo.

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Ryan Thomas is best known for his time playing Jason Grimshaw on Coronation Street, while Adam starred as Adam Barton in Emmerdale.

The news of 99 To Beat comes after ITV announced another show called Genius Game was in the works in March.

The brand new series has been billed as a 'battle for survival'.

David Tennant will be heading up that game show in the role of The Creator.

To win, contestants will participate in a host of never-before-seen games all designed to not only test their intellectual acumen but encourage them to carefully and creatively use the art of manipulation to outfox their opponents and win a cash prize.

The eight-part series originates from South Korea.

Couple accused by viewers of cheating on ITV quiz show The 1% Club have denied the “wild” claims

Both 99 To Beat and Genius Game are slated to air in 2025.

Hardest Quiz Show Questions

Would you know the answers to some of quizzing TV's hardest questions

  • Who Wants To Be A Millionaire - Earlier this year, fans were left outraged after what they described as the "worst" question in the show's history. Host Jeremy Clarkson asked: “From the 2000 awards ceremony onwards, the Best Actress Oscar has never been won by a woman whose surname begins with which one of these letters?” The multiple choice answers were between G, K, M and W. In the end, and with the £32,000 safe, player Glen had to make a guess and went for G. It turned out to be correct as Nicole Kidman, Frances McDormand and Kate Winslet are among the stars who have won the Best Actress gong since 2000. 
  • The 1% Club - Viewers of Lee Mack's popular ITV show were left dumbfounded by a question that also left the players perplexed. The query went as follows: "Edna's birthday is on the 6th of April and Jen's birthday falls on the 15th of October, therefore Amir's birthday must be the 'X' of January." It turns out the conundrum links the numbers with its position in the sentence, so 6th is the sixth word and 15th is the fifteenth word. Therefore, Amir’s birthday is January 24th, corresponding to the 24th word in the sentence.
  • The Chase - The ITV daytime favourite left fans scratching their heads when it threw up one of the most bizarre questions to ever grace the programme. One of the questions asked the player: "Someone with a nightshade intolerance should avoid eating what?" The options were - sweetcorn, potatoes, carrots - with Steve selecting sweetcorn but the correct answer was potatoes.
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