JEREMY Clarkson's pub is finally open for business - with fans queuing for over four hours to get a peek inside.
The former Top Gear star has been flooded with support from fans as he made a grand reveal, with people travelling from far and wide to be one of the first through its doors.
Jeremy, 64, previously decided to embark on a brand new business venture.
After the success of his series Clarkson's Farm, he bought the £1million Cotswolds public house in June.
The team have been preparing to open up the boozer plus a brand new farm shop at the site, and managed to get it ready in time for Friday's grand opening.
And it seems that the business is already a hit with locals as they were queuing up to enter in droves.
READ MORE ON CLARKSON'S FARM
The former The Grand Tour presenter arrived at the pub this morning with a fresh delivery as he carried mushrooms into the premises.
Cameras followed the star as he officially launched the site and welcomed his first customers.
He was then seen posing for pictures with happy punters, while his co-stars Kaleb Cooper and Gerald Cooper were also on hand for the big occasion.
Pictures from inside the venue show a tractor hanging from the ceiling above the entrance, while plants and foliage interweave with the woodwork around the space.
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Before the doors opened, the official Instagram account of The Farmer's Dog posted a behind-the-scenes video of Jeremy's partner Lisa Hogan.
On Thursday, she was helping to get the shop ready with all their fresh produce for the grand opening a day later.
It captioned the clip: "Lisa and the team been working hard to get it ready and now Diddly Squat 2 almost ready to roll..come see it in its full glory from tomorrow here at The Farmer’s Dog.."
In the short video she explained: "This is the Diddly Squat puppy pub and it's basically ready."
The man filming put questions to the star as they gave fans a special tour around the new food and drink boutique.
She said: "I think we're pretty much ready to go. I've got a bit more serving to do, I've got some things to hang up.
Meet the cast of Clarkson's Farm
Clarkson's Farm began streaming in 2021 and follows Jeremy Clarkson and his team managing Diddly Squat Farm in the Cotswolds. Here's a 'who's who' of faces in the Clarkson's Farm cast.
- Jeremy Clarkson: Presenter and journalist; also known for Top Gear, The Grand Tour and Who Wants to be a Millionaire?
- Lisa Hogan: A former actress and Jeremy's partner, who assists in the running of the farm shop.
- Kaleb Cooper: A young farm worker from Chipping Norton, who forms a double act with Jeremy on-screen. He's later promoted to farm manager in series three.
- Gerald Cooper: Specialist in the construction and maintenance of dry stone walls and the farm's "head of security". Of no relation to Kaleb.
- Charlie Ireland: Nicknamed "Cheerful Charlie", a professional land agent who advises Jeremy on land management.
"But you know, I'm in my happy place with all my products."
The camera then panned to show all the food on display, which included bread, fudge, honey, jam, shandy, and even branded mugs.
She also declared that fresh milk will be available from a dedicated 'milk machine' that was near the till.
This would also be alongside their dedicated butcher called Hops & Chops, which sells locally sourced meat.
T-shirts also hung on a rail as Lisa lifted a heavy gingham rug from the floor.
Fans couldn't help but flood the pair with support in the comments section as they prepared for their new venture.
I think we're pretty much ready to go.
Lisa Hogan before opening
One fan gushed: "Good luck for your new venture Jeremy and Lisa ..looks awesome."
A second exclaimed: "Bet the council are p*********ed...things you LOVE to see"
"Good luck for the main launch tomorrow gang," stated a third user.
While a fourth noted: "So happy y’all can sell that merch!!! No more having to sell a potato or brussel sprout for a tote, hat or tee!!!"
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And a fifth admirer added: "Looks amazeballs xxx"
Clarkson's Farm is available on Prime Video now.