ISLANDER INSIGHT
Ex Love Island star reveals ‘real reason’ ITV is sending celebs into villa as bombshells
Scroll up to watch Joey Essex's entrance into the villa
AN ex Love Island star has revealed the ‘real reason’ why ITV is sending celebrities into the villa as bombshells.
Frankie Foster, 28 - who appeared on Love Island in 2018 - gave his opinion on famous faces taking part in the programme.
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On Monday evening Towie legend Joey Essex shocked viewers when he was announced as the first ever bombshell of the 2024 series.
The reality legend is the first ever celebrity bombshell.
Frankie thinks that the decision to send well known names into the villa is a tactic to boost viewers ahead of the Euros.
Chatting with , Frankie said: “I think going forward they’re really going to rely on influencers, celebrities, and people with a large following because social media is more important than ever now.
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"There’s been a massive shift in media advertising, with companies moving away from traditional methods like TV advertising and billboards.
"They’ll still use those, but now social media and influencer spending takes up the majority of most budgets.”
The Euros will be on our screens for the next few weeks - and the reality star thinks that as soon as it's on, people will start watching that instead.
When asked why Love Island has had the highest ratings in two years, Frankie said: “To put it bluntly, I think people are just bored.
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"The Euros haven’t started yet, summer isn’t quite here, and the weather has been awful, so people probably just don’t have much better to do.
“I was actually in the villa during the 2018 Euros, and I remember it being really frustrating."
Heartbreaking moment Love Island’s Mimii breaks down in tears as bombshell Uma throws villa into chaos
The Euros were also on our screens when Frankie was on Love Island six years ago.
The social media star revealed a sneaky trick they asked the bombshells to find out what they were doing.
Frankie said: "When new people came in, we would try to ask them how England were doing, but they weren’t allowed to tell us.
"So we knew when the games were, but we didn’t know the results.
Love Island line-up 2024
Love Island is back on the box with a brand new batch of sexy islanders all looking for love this summer.
The Girls
- Patsy Field - The Sun revealed how Love Island had signed stunning Patsy Field, who is an Influencer with a disability.
- Samantha Kenny - Liverpool lass Samantha Kenny is a 27-year-old works in a beauty salon as a make-up artist.
- Mimii Ngulube - Student nurse Mimii Ngulube has swapped Portsmouth for Majorca.
- Jess White - Shop manager Jess White hails from Stockport.
- Harriett Blackmore - Harriet Blackmore is good pals with YouTuber Saffron Barker.
- Nicole Samuel - Account manager and former champion dancer Nicole Samuel is a 2024 Islander.
The boys
- Joey Essex - Towie legend and reality star OG Joey Essex was a surprise bombshell.
- Ciaran Davies - Welsh rugby hunk Ciaran Davies is in the plush villa.
- Sean Stone - Sean Stone runs a sweet firm and is hoping he is just as sweet with the ladies.
- Munveer Jabbal - Munveer Jabbal is the oldest contestant in the villa this year at 30-years-old.
- Ayo Odukoya - Meet Ayo Odukoya who is a footballer and former model.
- Ronnie Vint - The Sun revealed how Ronnie Vint - who is best mates with Olivia Attwood's hubby Bradley Dack - is in the villa this summer.
Dumped:
- Sam Taylor - Hairdresser Sam Taylor was first to go after Joey Essex stole his girl.
"Unfortunately, when I came out of the villa, I only managed to catch one England game, and it was the match where they were knocked out.
"It was all a bit of a disaster.
“With the Euros just around the corner, people will most likely be out in the pubs watching football instead of staying home to watch Love Island.
"So, I definitely think viewership may start to dwindle in the coming weeks.”
Frankie took part in the fourth series of Love Island.
He entered the villa on day 26 as a bombshell and coupled up with Samira Mighty.
But 11 days later he was dumped after receiving the fewest public votes.
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Samira quit the show to be with him and then split up a few months later.
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