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Love Island star Gemma Owen’s much-hyped swimwear line sales revealed as she struggles to flog stock
Gemma makes money from lucrative brand deals
GEMMA Owen’s much-hyped Love Island swimwear line has made a pittance, according to latest figures.
Documents filed for footballer Michael Owen’s daughter state she made nothing in the last financial year, compounding a £1,670 loss in the 12 months before.
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Gemma, 20, was tipped to become a millionaire off the back of her stint on the dating show in 2022, where she finished as runner-up alongside Luca Bish.
Gemma wore her own range, OG Beachwear, in the TV villa including a £72 swimsuit and a set of bracelets which her team plugged during her time on air as “the sought-after Gemma Owen bracelets”.
After leaving the Majorcan love nest, Gemma renamed her business G R O Clothing and added loungewear.
She even coaxed then-boyfriend Luca into modelling the range with her.
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But since then figures suggest she’s struggled to flog the stock.
Most of the swimwear has now been slashed to half-price online and according to documents, the firm employs zero people.
Gemma has, instead, taken up other brand deals including one with country outfitter Holland Cooper, fast fashion firm Pretty Little Thing and another with Abbott Lyon jewellery.
She runs the finances for her media work and other brand deals through another firm, OG Promotions.
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Documents for that firm suggest she made approximately £273,000 last year, based on having paid £52k tax.
Love Island's Gemma Owen wows in strapless swimsuit as she shows off tan on luxury holiday to the Maldives
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