BIG Brother fans are convinced the show is set to receive a huge shake-up before returning for a new series.
Back in November, ITV confirmed there will be another series of the civilian show, before the Celebrity installment had even started.
Telly fan account Super TV has now spotting a giant 'clue' that there might be some big changes before, though.
Taking to X yesterday, a recent post read, "The #BBUK shop has closed and merch is gone and I’m taking this as the first major sign that a whole eye rebrand and redesign is coming next series," alongside seven crossed finger emojis.
One follower commented, "There’s more to this story, they didn’t have physical stock of any of the #CBBUK branded merch, I have a long email thread with them about it, I only got my order refunded last week & I ordered b4 launch.."
Another added, "Same. I ordered the cushions on launch night and after weeks tracking still said ‘order placed’ I emailed @ITV shop who said they’d be dispatched soon. I then got a email with a refund out of nowhere."
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Big Brother made its highly-anticipated return to the small screen last year, having previously broadcast on Channel 5 until 2018.
Viewers watched as Jordan Sangha had a landslide victory with votes, and won ITV's first series of the reboot.
Shortly afterwards, viewers at home were given the chance to be the next winner, as applications for housemates opened.
On the Big Brother website, an advert stated that the next series of Big Brother will be even longer.
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The first series was six weeks long, but following the success of the rebooted show, it has been extended to eight weeks.
While AJ Odudu and Will Best have been fronting the revived format, as well as its Late & Live aftershow on ITV2.
CBB 2024 wrapped up last month and saw Ibiza Weekender star David Potts crowned the winner.
He'd beaten the likes of Fern Britton, Louis Walsh, Colson Smith and Nikita Kuzmin to the top spot.