What is Jude and who is Peony Li?

JUDE is set to appear on Dragons' Den to show off their products and secure an investment.

Peony Li will go up against the Dragons to try and impress them, but who is she?

What is Jude?

Jude is healthcare company which provides a supplementation diet plan aimed at tackling bladder issues and the taboo associated with them.

The founder Peony Li is set to appear on Dragons' Den where she will try and earn an investment.

The website states: "We’re a healthcare company here to smash bladder taboos, open up conversations about incontinence and help you get on with life, leak-free."

It added: "Working with a team of leading doctors and gynaecologists, we’re here to tackle underlying issues – instead of just sticking a pad on the problem.

"It’s why we use the words ‘bladder care’ instead of ‘incontinence’. And it’s why community and co-creation will always be central to our brand and philosophy.

"We’re not just about healthcare; we’re about people-care."

A variety of products are available to purchase such as leak-proof pants, bladder strength supplements, bamboo pads and liners.

Who is Peony Li?

Peony Li is the founder and brains behind Jude.

She is quite the brain box as she managed to gain a Masters in Economics from the University of Cambridge.

Her LinkedIn page explains that before coming up with the idea for Jude, Peony worked at a number of other businesses.

Her bio says: "I'm a founder on a mission to bring bladder care into the mainstream.

"Throughout my professional career I have worked across multiple industries from M&A to Startup Investment.

"I am passionate about the health and personal care industry - particularly solving problems for underserved communities.

"For example, I helped to commercialise a pain-soothing tampon to address period cramps - and more recently - I distributed six million pieces of protective equipment to front-line workers and carers during the pandemic.

"Now I have turned my attention to revolutionising bladder care, which is where Jude comes in…"

She adds: "Together with our community, Jude is determined to smash one of Britain’s biggest taboos and get bladder care into the mainstream."

When is Jude on Dragons Den?

Jude is due to appear on Dragons' Den on Thursday March 21, 2024.

Peony Li will be presenting her business to the Dragons and trying to get them to invest in the company.

Sara Davies, Peter Jones, Touker Suleyman, Steven Bartlett and Deborah Meaden will be there ready to give their business advice and decide whether they want to invest or not.

Entrepreneur Emma Grede will also appear on the episode as a special guest.

Emma is the brains behind SKIMS and has starred on some Dragons' Den episodes ready to invest in businesses.

The programme will air at 8pm on BBC One and will be available to stream after on BBC iPlayer.