CELEBRITY Big Brother fans have been left taken aback after Levi Roots revealed his real age.
Viewers of the ITV reality series are loving the Reggae Reggae Sauce founder's time in the house - yet were stunned on one key detail.
Levi found fame on Dragon's Den back in 2007 and fans can be forgiven for getting his digits mixed-up after years on the screen
Yet in the Celebrity Big Brother pad the former musician - who is dad to eight kids with seven different women - real age of 65 came to light.
This led to one stunned fan taking to X to write: "Levi is 65?! He looks amazing for 65."
A second put: "Levi is 65??? Woah I thought he was way younger."
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A third then gushed: "Levi Roots looks great for 65."
It came after fans were left equally gobsmacked when the businessman revealed his real name.
During a chat played out on Celebrity Big Brother's Late & Live, Levi said that his real name is Keith Valentine Graham and that it was Bob Marley who urged him to change it.
He said: "I was lucky enough to get to know Bob Marley a little bit and it was him that inspired me to change my name from Keith to Levi Roots."
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Celebrity Big Brother line-up
So who are the 13 stars expected to appear in the Celebrity Big Brother house? The Sun's Jamie Downham takes a look...
Sharon Osbourne - TV legend - who is thought to be on a megabucks deal - said she was doing the show for "a good time not a long time"
Louis Walsh - Irish boyband manager who has never knowingly backed down from a fight. Sure to be a huge presence in the house.
Ekin-Su Cülcüloğlu - We know from Love Island, the Ek-ster is not above throwing about some dramatics to claw her way to the final.
Levi Roots - Reggae Reggae Sauce sauce packs a bit of a kick, but its inventor seems quite mild-mannered. Will that change under pressure?
Fern Britton - The former This Morning star called out Phillip Schofield - don't think she won't do the same to anyone who tangles with her.
Colson Smith - You'll probably know him best as Corrie's Craig Tinker - but prepare to find out he's not much like his character.
David Potts - Ibiza Weekender's breakout star is sure to bring a bit of the party isle to the house... but will people appreciate it?
Gary Goldsmith - Kate Middleton's uncle is a big signing for ITV, but very much an unknown quantity among viewers.
Marisha Wallace - Top Broadway star may fill the brief of 'American who doesn't know what they've let themselves in for'.
Nikita Kuzmin - The Strictly pro is coming onto the show fresh off the show's tour. Poor lad probably just wants a rest.
Zeze Mills - the social media star has a "no holds barred interview style" - which is just what we need in there.
Bradley Riches - The actor played sweet James McEwan in Netflix hit Heartstopper. We'll soon find out what he's really like.
Lauren Simon - She's a Real Housewives of Cheshire star and you don't get on that show by being shy and retiring.
During his career, Levi has amassed an estimated worth of around £35 million.
This is mostly through sales of his popular Reggae Reggae Sauce.
Yet off-screen, a secret family feud has come to light - with the star accused of leaving his homeless daughter to "struggle" - despite his financial empire.
Levi was born in Jamaica and raised by his grandmother while his parents worked in the UK to bring him over.
Getting a £50,000 investment from Peter Jones and Richard Farleigh changed his life forever, as he became one of the biggest success stories ever from the BBC show