YOU NAME IT
Celebrity Big Brother fans astonished as Levi Roots reveals his real name given to him by an A-list legend
The star faced rejection on Dragon's Den before amassing a huge fortune
CELEBRITY Big Brother fans were astonished when Levi Roots revealed his real name, given to him by an A-list legend.
The 65-year-old was among the 13 housemates who entered the famous pad last night.
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In an interview played out on Late & Live, Levi said that his real name is Keith Valentine Graham and that it was Bob Marley who urged him to change it.
He said: "I was lucky enough to get to know Bob Marley a little bit and it was him that inspired me to change my name from Keith to Levi Roots."
One user took to X, formerly known as Twitter, and wrote: "WAIT WHAT?! Levi Roots real name is… Keith?!?!"
Another added: "Levi Roots... But his name is still 'Keith'."
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Levi was a reggae musician and performed alongside James Brown and Maxi Priest.
He was a friend of Bob Marley and he performed Happy Birthday Mr. President for Nelson Mandela in 1996 on his trip to Brixton.
Not only is Levi a musician, he's also a celebrity chef and a businessman.
He is best known around the world for his famous Reggae Reggae Sauce.
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The star presented his sauce on Dragons' Den in 2007 but investor Duncan Bannatyne was quick to claim his Jamaican jerk sauce business had “no future”.
Levi managed to become super successful from the sauce and he now has an estimated worth of around £35 million.
In an exclusive interview with The Sun, Levi reveals how he overcame rejection at every turn, having arrived in the UK illiterate and fallen into crime before turning his life around.
He told us: “I couldn’t even say my own first name when I left Jamaica, so to come to the UK and now run a multimillion pound business is beyond belief.
“No one believed in Reggae Reggae Sauce, I think I was the only one."
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Other household names on CBB include Love Island's Ekin-Su, Strictly's Nikita Kuzmin, Sharon Osbourne, David Potts, Bradley Riches, Zeze Mills, Marisha Wallace, Colson Smith and Louis Walsh.
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