Sharon Osbourne has CBB fans in stitches as she fails to recognise huge reality TV star

SHARON Osbourne left Celebrity Big Brother viewers in stitches as she appeared unable to recognise a reality TV legend.

ITV viewers were left over the moon as media icon Sharon, 71, entered the Big Brother house as a very special celebrity lodger.

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Sharon is thought to have secured a £100,000 a day deal to take part in the programme for a short period of time.

As part of a launch night twist, Sharon and her The X Factor co-star Louis Walsh were sat behind the judging panel once again as they had to pass their first impressions on their fellow celebrity housemates.

Watching on from a secret room, Sharon and Louis watched as each big name walked through the door but one household name appeared to be lost on Mrs O.

Love Island champ and reality TV icon Ekin-Su put on a busty display in a stunning white dress as she walked into the house but Shazza failed to recognise her.

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Louis Walsh was left flabbergasted as he said to Sharon: "Ekin-Su is her name".

Seemingly unsure, she asked back: "What's her name?"

Ekin-Su has had a glistening TV career on both sides of the pond since Love Island with stints on Dancing On Ice, The Weakest Link and Micheal McIntyre's The Wheel as well as becoming a fan favourite on the US version of The Traitors.

Louis was then left remarking: "She has been on every show. She has done a lot of TV.

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"She won Love Island."

Sharon nodded in agreement as she muttered "okay" as it became unclear if she was aware of the popular TV personality.

One fan shared a laughing emoji online as they wrote: "Louis trying to explain to Sharon who Ekin-Su is."

As someone else added: "Of course Sharon doesn't know who Ekin Su is."

Earlier in the show, Louis had given away that he was secretly privy to knowing that Sharon had walked into the house before him.

As Will asked him about who he would be getting along with, Louis quickly replied: "Mrs O! I'm with Mrs O!"

As the hosts flapped to cover up that she was in fact in there, Louis added: "She's going to protect me."

AJ could be heard saying: "She might not be in there!"

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Attempting to play it off, Will then referred to a hypothetical scenario in which Sharon could be in the house but Louis told him he KNEW she was already in there.

He said to the host: "I heard she went in."

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Celebrity Big Brother line-up

So who are the 13 stars expected to appear in the Celebrity Big Brother house? The Sun's Jamie Downham takes a look...

Sharon Osbourne - TV legend - who is thought to be on a megabucks deal - said she was doing the show for "a good time not a long time"

Louis Walsh - Irish boyband manager who has never knowingly backed down from a fight. Sure to be a huge presence in the house.

Ekin-Su Cülcüloğlu - We know from Love Island, the Ek-ster is not above throwing about some dramatics to claw her way to the final.

Levi Roots - Reggae Reggae Sauce sauce packs a bit of a kick, but its inventor seems quite mild-mannered. Will that change under pressure?

Fern Britton - The former This Morning star called out Phillip Schofield - don't think she won't do the same to anyone who tangles with her.

Colson Smith - You'll probably know him best as Corrie's Craig Tinker - but prepare to find out he's not much like his character.

David Potts - Ibiza Weekender's breakout star is sure to bring a bit of the party isle to the house... but will people appreciate it?

Gary Goldsmith - Kate Middleton's uncle is a big signing for ITV, but very much an unknown quantity among viewers.

Marisha Wallace - Top Broadway star may fill the brief of 'American who doesn't know what they've let themselves in for'.

Nikita Kuzmin - The Strictly pro is coming onto the show fresh off the show's tour. Poor lad probably just wants a rest.

Zeze Mills - the social media star has a "no holds barred interview style" - which is just what we need in there.

Bradley Riches - The actor played sweet James McEwan in Netflix hit Heartstopper. We'll soon find out what he's really like.

Lauren Simon - She's a Real Housewives of Cheshire star and you don't get on that show by being shy and retiring.