YouTube star ‘set to cause a stir in Celebrity Big Brother house’ as insiders warn ‘she’s not afraid to speak up’

CONTROVERSIAL YouTuber Zeze Millz is set to ruffle feathers as part of the Celebrity Big Brother line-up.

The cultural commentator is known to subscribers of her online show but in recent years she’s also become an outspoken campaigner for black rights, speaking on the likes of Good Morning Britain, The Victoria Derbyshire Show, Channel 5 News and The Big Narstie show.

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Zeze, full name Zalika Miller, isn’t a stranger to reality TV either, having caught the eye of E4 bosses for Celeb Cooking School in 2022.

A TV source said: “Zeze is an inspired piece of casting for Celebrity Big Brother.

“Her entire career is built on sharing opinions and not being afraid to speak up for others or on issues even if it means ruffling feathers.

“She’s the kind of character that’s at the very heart of Big Brother - the series needs bold voices like hers.

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“Zeze also brings with her a huge online audience of younger viewers, which is so essential for TV bosses.

“ITV saw how casting another YouTuber and TikToker, Nella Rose, for I’m A Celebrity last year brought a whole new audience to primetime TV so saw it as essential to build on that.”

On her The Zeze Millz Show, the personality has interviewed stars including Big Narstie and Beenie Man but she has also broken ground with chats including Black police officers from the Metropolitan Police.

She has become the go-to interviewer when people want their voices heard in tackling some of today’s most compelling issues.

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She first broke into the industry during the pandemic when she was made redundant from her marketing job in events and started an Instagram series called #headscarfdiaries, where she takes on pressing issues within youth and contemporary culture.

From November 2021 she hosted a late-night topical discussion programme for Channel 4 with Yinka Bokinni called Unapologetic where black guests discuss big issues.

In November 2022 she produced a piece for C4 called Young, Black and Right-Wing.

In it, she discussed how the family values and morals of Black people in Britain tend to be more skewed towards the conservative, even though they generally vote Labour.

Since then she’s worked across shows like the MOBO Awards.

Zeze joins big names including Louis Walsh, Gary Goldsmith and Fern Britton in the ITV spy house cast line-up.

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