Striking Holly Willoughby goes braless in plunging red dress for Dancing On Ice

HOLLY Willoughby stunned Dancing on Ice fans as she went braless in a plunging red dress.

The 42-year-old looked sensational as she posed for a dressing room snap in the frock ahead of the show kicking off.

Holly wore the striking red dress from bridal company Josephine Scott that featured a plunging neckline.

She completed her flawless look with a pair of red velvet open-toe high heels and a classy pearl necklace.

Captioning the snap, the former This Morning presenter said: "Tonight on @dancingonice we celebrate 40 years of @torvillanddeanofficial iconic Bolero… so many special moments and memories in the show tonight.

"See you on @itv 6:24 (precise!)."

Fans swooned over Holly as one said: "Wow Holly, you're looking amazing!"

A second wrote: "Utterly beautiful."

"Wow, wow, wow," said a third fan who was lost for words.

While a fourth commented: "Beautiful lady in red."

Meanwhile, Holly's TV producer husband Dan Baldwin is reaping the rewards of the successful Gladiators re-boot.

The Dancing On Ice presenter's spouse was at the helm of the reignited reality series - with many claiming the show has saved Saturday night telly.

Early viewing figures suggested a whopping 6.4million saw the BBC’s reboot at its peak.

Now Ministry Of Mayhem producer Dan, 49 - who married Holly, 43, back in 2007 - has created a talent agency to manage the ripped show stars.

According to MailOnline, his firm Hungry Bear Talent has signed up 12 of the 16 Gladiators line-up including Alex Gray known as Apollo and Emily Steele, who is Dynamite.

This means Dan, who set up his firm last year, will get a slice of their income as their fame rockets.