Dragons’ Den viewers left gobsmacked by eye-watering price of businesswoman’s ‘bonkers’ product

DRAGONS’ Den fans were left gobsmacked after a businesswoman revealed her "bonkers" product - as fans gasped "how much?".

Entrepreneur Maria was looking for an investment of £50,000 in return for 20 per cent of her chocolate and crisp hybrid bars, called Bar of Crisps.

She told the Dragons: "The bar of crisps is a milk chocolate bar stuffed with crisps, available in three flavours - ready salted, cheese and onion and salt and vinegar."

Initially impressed with the concept, Peter Jones was the first one to finish the chocolate, as he applauded her innovative bars.

But she then shocked viewers when she revealed the eye-watering cost one bar retails at.

She said: "The bars your eating today are manufactured in the UK, but I am changing manufacturers because I need to get the price point lower.

"Currently it costs £1.85 to make and it retails at £4.99.

"But the new manufacturer will be making it at £1.17."

Maria added: "I want to pass it on to the customer because I believe the price point is too high where it is."

And Maria wasn't alone, as a number of viewers were stunned by the retail price.

One wrote: "£4.99?! I can make this for like two quid at home."

A second posted: "£4.99?! For one bar of chocolate?!"

A third commented: "£4.99!!!!!!!!!!! I'm out," while a fourth echoed: "£4.99 for a bar of chocolate."

And another added: "I just don’t think i could pay £5 for 100g of chocolate, it’s a trade show pick up rather then a buy weekly item."

But not everyone was against the idea, with one writing: "Done this for years, I actually get it."

A second shared: "he absolute best invention on tonight's show. 'Bar of Crisps' combo of crisps and chocolate - I've been mixing them both for years, finally someone has done it for real. Awesome."

But Maria was told that her product was a "novelty product".

Peter said the concept was "bloody brilliant" but was worried about returning customers.

"There's no doubt that people will buy it but it's a considered purchase because of it's price point," he told her.

"I don't find that when they run out they're going to buy it again and again, like you do with a packed of crisps or a bar of chocolate.

"So, I think it's uniqueness is it's potential downfall in terms of building it into a business.