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Michael McIntyre’s Big Show accused of breaking BBC rules over AJ Odudu ‘plugs’
Viewers have accused AJ of doing a television commercial for the Google Pixel phone
MICHAEL McIntyre’s Big Show bosses could be rapped for allowing presenter AJ Odudu to “plug” a mobile phone brand that she advertised.
The Big Brother co-host was the face of Google Pixel from 2022 to 2023.
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Viewers on Saturday night saw her give her phone to comedian Michael for his “Send to All” segment — where he sends an embarrassing text to her contacts.
Michael remarked that it was not an iPhone and AJ confirmed it was a Google Pixel — adding that she had owned one of the Apple devices but that it was too fragile.
She said: “With iPhones every time I dropped them, the screen would smash. Five times in one week I dropped my phone and smashed it. It was five consecutive days and I thought, ‘I can’t have this.’ ”
AJ said the Pixel was “sturdier” and showed off her confidence in it by throwing it from her theatre box to the stage, where 47-year-old Michael caught it.
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Viewers at home could not help but notice the apparent plug by AJ, 35, who filmed the show last year and co-hosts Celebrity Big Brother on ITV next month.
One wrote on X/Twitter: “AJ does a television commercial for the Google Pixel phone. This is on the BBC. What’s all that about?”
Another wrote: “AJ Odudu spoke about her Google Pixel phone being better than an iPhone for about a minute.
“Clearly against their guidelines . . . interested to see what they say as we were agog!”
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The BBC has to adhere to strict guidelines prohibiting the promotion of products on their shows, whether it is done blatantly or subtly.
A BBC spokesman said: “Ahead of broadcast of the programme, it was confirmed to the BBC that AJ Odudu was no longer under contract to promote any smartphone related organisations.”
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