THIS Morning star Alison Hammond fell flat on her face after being chased by a cow on Jeremy Clarkson's Diddly Squat farm.
The TV presenter, 48, had attempted to walk up a mound of hay to speak to farmer Kaleb Cooper, but she fell right through the centre and ended up stumbling to the ground.
Alison was left with a mouth full of hay after faceplanting the farm produce, leaving viewers in hysterics.
And if things couldn't have gone worse for the star, she was given a fright when she chased by huge cow in a locked field.
Alison screamed: "Babes, babes why is this one following me?"
The host could be seen sprinting as a large brown cow slowly trailed behind her as she tried to find the exit.
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Many fans enjoyed the segment, despite the hilarious mishaps, with one writing: "Alison in the countryside mud and cow poo wearing false eyelashes ffs."
A second cheekily posted: "Poor cow…and I don’t mean Alison!"
It comes after ITV fans were left fuming over the announcement that Alison will be taking over from Paul O’Grady as the new host of For the Love of Dogs.
The late TV legend presented the ITV programme from 2012 until his death last March. He was 67.
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Since then, the fate of his beloved ITV show For The Love of Dogs has been left up in the air, but the broadcaster confirmed yesterday that the show would be returning with This Morning host Alison Hammond at the helm.
Alison, 48, will be heading to Battersea Dogs & Cats Home to help the animals in their care to look for a new place to live later this year.
But the announcement has been met with criticism, as Paul’s fans are not happy with Alison as the new presenter.
Many believe Alison, who also presents The Great British Bake Off, is “overexposed” while others claim that she isn’t a true dog lover like Paul.
Fans quickly took to X, formerly Twitter, to voice their criticisms of yesterday’s announcement.
One said: “Why is she on nearly every show going? She isn’t the only presenter. I’m fed up with hearing that loud, not very sincere voice on TV.”
Many For the Love of Dogs fans have since voiced the opinion that Julian Clary, who was Paul’s long-time friend and is a passionate animal lover, should have taken over the role.
Speaking of Alison’s casting, another fan said: “Sorry, but this is the wrong choice. Julian Clary or someone who really loves dogs would be the better option.”