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JUNGLE QUEEN
Georgia Toffolo says she could get Boris Johnson in jungle after confirming she brokered star’s mega I’m A Celeb deal
And why the star has started a campaign to change dog food
EX-Queen of the Jungle Georgia Toffolo is a major player on I’m A Celebrity again by brokering a huge deal for a star to take part Down Under.
The posh beauty, a winner on the ITV reality show in 2017, secured the £1.5million fee for Nigel Farage to appear on last year’s series.
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And after rumours swirled that Boris Johnson, 59, could be heading to Australia, Toff said she has what it takes to persuade the ex-Prime Minister to sign up.
In an exclusive chat with The Sun on Sunday, Toff, 29, said: “Boris, if you want to go to Oz, you know the girl to sort you out. I am the gal.”
Asked about landing the contract for former Ukip Party and Brexit Party leader Nigel, who came third on the show, Toff said: “Hey, I was so proud of myself for negotiating that deal and I would do the same for anyone.”
Aside from her TV career, including Made In Chelsea, ITV documentary In Search Of Perfect Skin, and appearances on This Morning, Celebrity Hunted and Celebrity Snoop Dogs, Toff has become a successful entrepreneur.
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She brokered the record-breaking Farage deal through her company, the Visionary Talent Agency, and has also launched Wild Pack, a raw dog food subscription business.
She explained: “I run two incredible businesses and I am really proud of their success.
Our passion for what we do unites us
“It’s so prevalent among women to feel uncomfortable about their success and what they are doing. So on that note I am not going to be so embarrassed by those things any more.
“The Farage deal was great and it was a big tick for a Jungle Queen to place someone like that on a big show.”
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Toff credits her boyfriend, BrewDog beer company founder and CEO James Watt, 40, for boosting her confidence as a businesswoman.
She said: “He is like, ‘Don’t just own it, you are you and you are brilliant’.
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“I feel like James has given me so much confidence.”
Toff met James, who is worth an estimated £262million, through his brewery and pub chain, on a blind date last summer.
She said: “I have never had a partner before that totally understands me and knows my work.
“It’s not more important than our relationship but it is pretty much on the same level.
“It just makes things easier that someone thinks that way as well.
“I feel really lucky that we met each other because we push and push each other so much.
“I think if you have a partner that way it is such a blessing.”
She added: “Out of everything in our relationship, our love and obsession and passion for what we do is the thing that unites us.
“We will be honest with each other if we have pushed work a bit too far, and maybe a quick 15-minute walk together where we don’t talk about it brings everything back to normal — and then we can go for it again.”
Toff, who has amassed an incredible 1.7million Instagram followers, also believes her doubters have pushed her to succeed.
She said: “I have always had people underestimate me.
“But in a weird way I hope that, because of that, I have been able to shock people.”
On her dog food business, she said: “I am sure people will just look at it and be like, ‘Oh it is another celebrity with another brand’.
“But if I wanted to, I could just slap my name on a new make-up, skincare or clothing line and be done with it.
“I’m not knocking anyone who does that, because I have done that. But if that is how Wild Pack is received, it will do a disservice to the blood, sweat, tears and belief that my tiny team and I have put in.”
Toff started Wild Pack in lockdown after her four-year-old cocker spaniel and cavalier King Charles cross, Monty, started losing his fur.
She said: “I kept going to the vets and asked, ‘What is wrong with him? Why is he sick all the time?’. His energy levels were really inconsistent and his fur was coming off in big patches, which I was really worried about.
“I thought, ‘Everyone is going to think I’m not looking after him properly’.
“The vets kept saying, ‘You have to change to this kibble food (dried meat, grains and veg), you have to change to this one’.
“I did, and he kept getting worse.”
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She added: “Then a friend of mine said, ‘Strip it back, go to the butchers and feed him what you would feed yourself if you were unwell. Cut out ultra-processed foods’.
“I started doing that at the beginning of lockdown and within two to three weeks Monty was way better and that started me on this path.”
Now Toff has launched a Pawtition campaign to get glycotoxins, otherwise known as AGEs, removed from dry dog food.
She claimed: “The evidence is there, and what is particularly bad is the constant levels of inflammation that glycotoxins cause.
“Kibble is so full of them it is undeniable now that glycotoxins do contribute to a lot of chronic diseases.”
Toff, who studied law at the University of Westminster, staged a “kibble amnesty” in Parliament Square, just outside the heart of Government, on Thursday for dog owners to surrender the pet food in exchange for Wild Pack.
She explained: “If you want to make noise you have to take it to the Government.
“And where better to do it than Parliament Square?”
Telly star Toff struck up an unlikely friendship with Boris Johnson’s dad Stanley, 83, during their time on I’m A Celebrity, bonding over their love of politics.
After leaving the jungle, Toff and Stanley would meet in London.
Of her catch-ups at the swanky Boisdale of Belgravia restaurant in London, she previously said: “He is 54 years older than me but I do make him question politics and life.
“Everyone thinks we sit there and bang our fists on the table and that he says, ‘You’re right on everything Toff’, but it’s totally the opposite. We disagree on lots of things.
“I mean, he’s a big Remainer and a huge Europhile and I’m a Brexiteer.”
After the success of In Search Of Perfect Skin, which was screened in 2022 and saw Toff explore the billion-pound acne-fighting industry, she is now considering making another documentary.
And following her move into the dog food business, she would like it to be about the health risks of kibble.
She said: “I got really immersed in the skin documentary, but I haven’t found anything I feel as passionate about until this. Maybe I should go in and pitch to ITV, because I think people would be really shocked — and I miss doing telly.”
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Those interested in joining the ‘Get Real’ can sign it by following this link .
More details of how to get involved with the Kibble Amnesty can be found on the Wild Pack social channels @jointhewildpack
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