Love Island All Stars rich list reveals star making £10k a post to those cashing in with Primark collab & fake tan brand
Contestants have also splashed the cash - including one star paying £20k to look like a Bratz doll
THEY may have failed to find The One first time around on Love Island – but the cast of the All Stars series have certainly boosted their bank balance.
We revealed last month that the returning contestants were up in arms after being offered £2,000-a-week to take part in the new series, which started on Monday.
But it perhaps comes as no surprise when you realise one Love Island star can reportedly make five times as much with just one sponsored social media post – without having to spend weeks in the villa.
According to a new study by online casino website, , Georgia Steel can command a whopping £10,500 per sponsored Instagram post.
So where do the other contestants come on the Love Island All Stars Instagram rich list?
Georgia Steel – £10,500 per post
Georgia Steel, 25, first appeared on the show back in 2018, seeing her coupled up with Josh Denzel. But he broke her heart when he returned from Casa Amor with Kaz Crossley, 28.
The 25-year-old from York left the show with Sam Bird, 26, but they later split. She went on to lose £32,000 in a catfish con after hooking up with ex-footballer turned swindler Medi Abalimba in 2019.
The savvy star boasts 1.5million Instagram followers and has struck up multiple deals with clothing brands, including Shein, Hunkemoller and Nikki Intimate Lingerie, regularly sharing sponsored posts of her wearing her underwear line.
She is a ‘muse’ for clothing brand Missy Empire and has also worked with Fashion Nova, Nikki Intimates and I Saw it First. She even has a £150 coat named after her.
Georgia also makes her money by endorsing products on her Amazon Storefront page.
Liberty Poole – £9,800 per post
Birmingham-born Liberty Poole found herself coupled up with Jake Cornish in series seven in 2021 but, just four days before the final, they left the show after deciding to split up.
That same year, Liberty, 24, went on to sign a reported £1million deal to become the new brand ambassador for fashion label InTheStyle.
Boasting 1.3million followers on Instagram, Liberty, who has had with Skinny Tan and underwear brand , regularly posts glam pics of her with friend and fellow contestant Kaz Kamwi.
According to the report, she can command £9,800 per post. And most recent accounts for her company, Freedom and Life, showed a profit of £298,000.
Georgia Harrison – £8,800 per post
Georgia Harrison, 29, caused a stir when she coupled up with Kem Cetinay, 27, despite him being in a relationship with Amber Davies, 27, at the time during her original Love Island stint in 2017.
Since exiting the villa, she has had stints on TV shows Celebrity Ex On The Beach, War of the Worlds 2 and The Challenge.
Georgia, from Essex, won praise for her bravery in waiving her anonymity after her ex-boyfriend Stephen Bear released a private sex tape of the pair, filmed in 2020. He was jailed for 21 months for sharing the pictures on his OnlyFans website without her consent.
She has opened up about how several brands dropped her after becoming the victim of revenge porn, leading to a dramatic drop in her income.
But she turned it into a positive and, in June 2023, she signed a deal with Superdrug to front their sexual consent campaign, with her taking home Glamour magazine’s Activist of the Year Award later that year.
Georgia has 1.2 million Instagram followers and according to the report can make £8,800 per sponsored post.
Demi Jones – £8,400 per post
Former style advisor Demi Jones, from Portsmouth, shot to fame after starring on the first winter series of Love Island in 2020.
She was diagnosed with thyroid cancer the next year and bravely chronicled her cancer journey with her 1.1million Instagram followers, getting the all-clear in December 2021.
As well as launching a collection with Missguided called The Golden Hour Edit, she has collaborated with brands, including Shein, drinks company Tequila Rose and LoveHoney, with her plugging her lingerie line with them online.
Anton Danyluk – £7,700 per post
Scottish bodybuilder Anton Danyluk coupled up with Belle Hassan on the fifth series back in 2019 but they were dumped off the show just before the final and they split a few weeks later.
Since then, he’s not rested on his laurels, launching a YouTube channel about life on his sprawling ranch-style estate, with 6,400 subscribers.
He moved to Dubai in 2020 but has since returned and recently set up an online fitness company, Attune You, helping “people of all ages build their bodies by finding balance”.
The body coach has also published a book, 50 Steps to the Best Version of Yourself, as well as making a documentary about the issues men have with their appearance, which aired on BBC Scotland.
He often posts fitness and nutrition videos and with 1million Instagram followers can reportedly make £7,700 for every sponsored Instagram post.
Chris Taylor – £7,300 per post
Floppy-haired hunk Chris Taylor originally took part in the hit ITV show in 2019 and during his 15-day stint, coupled up with Harley Brash but they soon went their separate ways.
Before the show, the 33-year-old from Leicester was a business development manager but he now works as a social media influencer – and even landed a role on the recent iconic Barbie movie after bumping into Margot Robbie at an event.
He features in the middle of the film as a version of Ken, when he delivered his only line: “And the Nobel prize for horses goes to Ken!”
Fans love his jokey social media videos, which include ads for Home Sense and Moja Insurance. With an Instagram following of 912,200, he is said to have the potential to earn £7,300 per sponsored post.
Toby Aromolaran – £6,800 per post
Toby Aromolaran, 24, from Essex, had never had a relationship going into the villa the first time back in 2017 – and ended up coming second with Chloe Burrows, 28, but the couple split in 2022.
He is a semi-professional footballer and is signed to Hashtag United, founded by YouTube personality Spencer Owen, in 2020. He also appeared in The Love Island Games and on the Big Fat Quiz of the Year in 2023.
Toby speaks to Love Island stars on his Fancy A Chat? Podcast, which boasts nearly 35,000 subscribers on its YouTube channel. He has picked up an Instagram following of 855,300 showcasing his action packed life, including posting adverts for EE, with him said to make
£6,800 per sponsored Instagram post.
Molly Smith – £6,700 per post
Molly Smith, 29, from Manchester, was on season six of Love Island in 2020, where she coupled up with Callum Jones. The couple even moved in together after the show but called it quits on their three-year relationship in September 2023.
The model has worked for sports brands including Pink Soda Sport, Gym King, Nike and underwear brand Calvin Klein.
After leaving the villa, she reportedly signed a six figure deal with online fashion brand I Saw It First, with her collection called, Along Came Molly, including 52 pieces, with prices ranging from £5 to £50.
She also posts adverts for another online retailer Boohoo on Instagram, where she has more than 860,000 followers.
Sitting eighth on the rich list, she can potentially make £6,700 per sponsored Instagram post.
Callum Jones – £6,000 per post
Callum Jones, 29, from Manchester, found love with Molly Smith after first appearing on the show back in 2020 – and the two exes have faced an awkward reunion on All Stars.
After coming out of the villa, he quit his job as a scaffolder to become an influencer.
The foodie often treats his 748,000 instagram followers to snaps of himself on exotic holidays and the meals he makes. Among his sponsored posts, which he is said to make £6,000 each, are pictures of him in outfits by online retailer Boohoo.
Kaz Kamwi – £5,800 per post
Fashion blogger Kaz Kamwi, 29, dated contestant Tyler Cruickshank, 29, after they met on series seven, but they eventually split.
The Love Island star, from Essex, went on to launch her own dress collection with lingerie brand Boux Avenue as well as signing deals with a string of high-street brands, including Primark and New Look.
Savvy Kaz has also had a make-up edit with Revolution and a collaboration with haircare brand Easilocks, on the Kaz x Easilocks Textured Hair Collection.
She has won legions of fans on social media, with her beauty and fashion YouTube channel boasting 19,400 subscribers, earning her up to £2,000 a month. She has nearly 700,000 followers on Instagram where she posts glamorous pictures of her jet-setting life on holiday and in fancy restaurants.
According to the report, she could be cashing in around £5,800 for each sponsored Instagram post.
Jake Cornish – £4,020 per post
Jake Cornish, 26, from Weston-super-Mare found love with Liberty Poole in 2021 during series seven but called time on their romance before the final.
Among the former plumber’s ventures since leaving, he has launched the fitness brand per4mancex.
But then last year, he revealed to his 429,000 Instagram followers he was now the creative director at “the UK’s largest range of luxurious outdoor furniture, sofas and rugs”.
He said he wanted to be known as “Jakey The Rattan Man”. But the company is not listed on Companies House and the online link to the company no longer appears to be available.
Jake, who left the latest series just three days in after being forced to couple up with his ex, often posts workout videos to his 432,000 followers and it’s estimated he could get just over £4,000 per sponsored post on the platform.
Hannah Elizabeth – £3,903 per post
Hannah Elizabeth, 33, took part in the very first Love Island series back in 2015, getting to second place with Jon Clarke who famously proposed to the Playboy Bunny and model.
She said yes but the couple split just four months later. Since then, she has been an influencer and launched a lucrative career on adult site OnlyFans with her racy photos and videos getting 60,000 likes.
Hannah, from Liverpool, who gave birth to her son Reggie in 2019, with former fiancé, George Andreetti, has admitted she has splashed out more than £20,000 in cosmetic surgery in the her bid to look like a Bratz doll.
With 439,000 followers on Instagram and another 13,600 on TikTok, she can cash in on posts, with the study estimating she could make up to £3,903 for each one.
Mitch Taylor – £3,149 per post
Mitch Taylor, 26, was on season 10 of Love Island last year, with him coupling up with Abi Moore before falling for Ella Barnes, earning him the nickname ‘messy Mitch’.
The gas engineer, from Sheffield, was said to have been dropped by his management following claims he made homophobic comments and threw money at a homeless man outside a celebrity party – which he has denied.
He claims these accusations have cost him “tens of thousands” and “a lot of damage” to his life and career.
“It was just someone who said something in order to get a bit of clout because I was very relevant at the time – I lost tens of thousands of pounds worth of work,” he said.
He often posts pictures from nights out, in the gym and on holiday on his Instagram, which has 300,000 followers, although the account appears to now be disabled.
But each sponsored post could have potentially netted him £3,149 before it was.
Luis Morrison – £3,149 per post
In last place on the All Stars instagram rich list is Luis Morrison, 29, who came fourth on the original Love Island with Cally Jane Beech back in 2015.
They went on to have Love Island’s very first baby, Vienna, who was born in 2017, but they went their separate ways a year later.
Londoner Luis is also dad to baby Romeo, with former girlfriend Chloe Elizabeth.
The former professional footballer-turned-entrepreneur is now a car salesman and runs the firm LM Prestige Cars.
His Instagram account, which has 321,000 followers, features pics of him playing football, on far flung holidays and with his family – with him potentially netting £3,149 per sponsored post.