First look at Gordon Ramsay’s new show with TikTok stars – inspired by chef’s catchphrase
GORDON Ramsay is set to launch a brand new show, and it's very on brand!
Inspired by his signature viral catchphrase, 'Idiot Sandwich' will soon be released into the world online.
The new series fronted by Gordon, 57, was influenced by one of the world’s most popular social media memes.
It was first taken from a comedy sketch called 'Hells Cafeteria' on The Late Late Show with James Corden.
Gordon, was seen holding two slices of bread on either side of the head of former host of The Talk, Julie Chen Moonves.
He was seen screaming the words, "What are you?", to which she sheepishly replied "An idiot sandwich."
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The moment garnered tens of millions of views across YouTube and TikTok.
It seems the TV personality wants to fully capitalise on the pop culture phenomenon by launching a groundbreaking new show.
The brand new digital-first content series was shot in front of a live audience at Caesar’s Palace in Las Vegas.
Each episode sees three contestants going head to head to create the ultimate sandwich in a bid to take the internet by storm.
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The winner will see them crowned the ultimate ‘Idiot Sandwich’ by Chef Ramsay himself as they make the perfect meal in just 20 minutes.
It's set to feature some of the biggest YouTube and Tiktok content creators vying for the title.
The new series launches on Gordon’s YouTube on Wednesday 17th January.
This comes after his guest editor collaboration with Sandwich Magazine, where he took a deep dive into his relationship with meme culture.
He said: "When my new show Idiot Sandwich got the green light, it was a no-brainer that we should collaborate with Sandwich magazine.
"I first came across the title when I picked up the BBQ Brisket issue a couple of years ago."
He added: "I was struck by this fresh take on food journalism, using the humble sandwich as a lens for culture."
