VIEWERS watching The Traitors tonight were left alarmed by one contestant's meltdown, with some even demanding producers step in and remove him.
Brian was branded a sheep by some players during a game, and the Scotsman seemed to take the comment to heart.
He spoke about it a few times over the course of the episode, and asked to vote first at the next roundtable to prove he didn't have a herd mentality.
However this strategy backfired when he kicked off the banishment with a speech about how he felt it was unfair to call him a sheep.
Other contestants began to suspect he was a Traitor because he was so worked up about the label, and they thought he was using it to cover up being nervous about being a backstabber.
Once his fellow co-stars started voting for him to be axed, Brian got even more upset, interrupting the proceedings to ask everyone around the table if anyone thought he was not a Traitor.
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The audience was left concerned for the Glaswegian as he got visibly distressed, and took to social media saying he should be removed from the reality show for his own good.
One person shared: "I think the producers need to take Brian out, he's really losing the plot."
Another asked: "Brian. You ok hun?"
A third pleaded: "Aww Brian, I have no idea what happened to your nerves tonight but please get it together. We need your wee face to get through all this stress."
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Someone added: "I feel so bad for Brian! Having a meltdown on camera could not have been more humiliating."
And one bewildered viewer exclaimed: "Now that episode 3 of The Traitors has aired live…. WHAT THE HELL WAS BRIAN DOING???? I mean…. Is he ok???? I genuinely think he believes he’s a traitor and doesn’t know how the game works????"