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BEN Shephard has a TV rival after heading over to This Morning.

The Tipping Point anchor, 48, has previously been absent from the show.

Ben Shephard has a new TV rival
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Ben Shephard has a new TV rivalCredit: Rex
Ben also presented Tipping Point
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Ben also presented Tipping PointCredit: Getty

Now, Ben (alongside Cat Deeley) are set for big-money deals as the new faces of This Morning.

ITV bosses have chosen the new pair to replace Phillip Schofield and Holly Willoughby.

Of course, with the presenter role shake-up, it begs the question - who will take over Ben's role on Good Morning Britain?

Neil Roarty, a spokesperson for , explained: “We certainly seem to be in the midst of a presenter transfer window across several British TV programmes, with Ben Shephard’s reported departure to the This Morning sofa raising the question of who will fill in on the Good Morning Britain panel.  

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“It’s Adil Ray who is the current favourite with us to assume the vacancy due to his previous experience of hosting the show, with Martin Lewis second in the betting at 4/1.

“Should none of the market favourites be awarded the role, then watch out for the likes of Ed Balls (10/1), Richard Madeley (10/1) and Jeremy Kyle (16/1) – each of whom have been given a reasonable chance of getting the call up.”

Adil Ray has had a career on our TV screens spanning almost 20 years.

He hit the big time in 2012 when his sitcom Citizen Khan, starring himself in the title role, was commissioned by the BBC.

In 2018, Ray became a presenter on Good Morning Britain, initially as a stand-in presenter.

Initially the star did not pursue a career in the entertainment industry, earning a degree in marketing at Huddersfield University.

Last night a source said of Ben and Cat's new gig: “This is one of the most coveted gigs in UK television. ITV execs are determined to get it right.

“Cat really impressed when she came in, and Ben is a consummate professional and hugely popular with the housewife demographic."

It is understood that Cat and Ben will be paid around £550,000 each to present This Morning - which is £150,000 less than Holly and Phil.

Meanwhile TV star Josie Gibson, 38, is set to benefit after winning new fans with her appearance on I’m a Celebrity.

The Sun recently revealed she has had talks to feature more prominently and regularly — and can expect a 50 per cent pay rise.

Adil Ray is a favourite as a permanent presenter
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Adil Ray is a favourite as a permanent presenterCredit: Rex
Adil Ray at the the National Television Awards in 2021
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Adil Ray at the the National Television Awards in 2021Credit: Getty
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