I’m A Celebrity in new bullying row as furious fans complain to Ofcom over Sam Thompson clash

I'M A Celebrity has been hit with Ofcom complaints after furious fans slammed one campmate for their behaviour.

ITV viewers were not happy with TV chef Fred Sirieix after he took a cruel swipe at Sam Thompson as they decided who would do a trial.

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Fred suggested Sam was a "child" who should stay in camp and "play with his toys" while the "men" do the challenge.

The broadcaster has received 60 Ofcom complaints following the remark, with many fans branding it "disrespectful" and "rude".

The disagreement came after the group struggled to decide which campamate would take on the Fly On The Wall bushtucker trial.

Fred didn't wait for his fellow stars to speak before putting himself forward.

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"I'll go with Marvin, he said without waiting for anyone else to talk.

Fred then got up and sat next to Marvin and declared that he was doing the trial, even before they could do a vote.

Fred then told Sam: "You stay here and play with your toys," which left the ex-Made in Chelsea star looking deflated.

Many were unhappy with the remark and branded it "uncalled for" and "disrespectful".

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One unhappy viewer wrote: "Sam looks so upset, he was only saving an argument saying that he doesn’t care who does the trial, the fact that Fred said that Sam wants to play with his little toys is horrible."

A second commented: "It was uncalled for wasn’t it, poor Sam."

"Fred patronising Sam telling him to “play with his toys” what a p****," a third said.

A fourth shared: "As much as Sam annoys me with his sometimes childish behaviour, I really think that was way out of order. Fred actually hurt his feelings."

This angry viewer said: "What Fred said to Sam about playing with his toys whilst they do the men's stuff was uncalled for, Sam didn't deserve that, the bloke has managed to turn the whole country around on their opinion of him in a few short days, used to love him, now can't stand him."

Another added: "'You play with your toys and we’ll do the men’s stuff' no f****** need, can see that really upset Sam."