Love Island star unrecognisable after blonde hair makeover – leaving fans stunned

THIS Love Island star left fans doing a double take as she revealed her blonde hair transformation - but not everything is as it seems.

Reality favourite Ekin-Su Cülcüloğlu, 29, showcased her bleached locks in a new Instagram photo.

But the Turkish beauty looked miles different after she ditched her brunette locks in favour of a strawberry blonde look.

Showing off her new hair revamp, the star posed for a selfie and captioned it: "Imagine a blonde Ekin," followed by a laughing emoji.

It appears that the star was wearing a wig or using an app to alter her hair colour, so fans can rest easy knowing she hasn't altered the tone of her tresses.

It comes after The Sun revealed that Ekin has earned half a million pounds in the year since she won Love Island.

As well as landing six-figure deals for brands Oh Polly and B Perfect, she’s also set to break America after filming the US version of The Traitors - which airs in the US in January 2024. 

The Sun had exclusively revealed that Ekin appear on the US version of the hit reality show.

Ekin-Su's income works out at an eye-watering £11,000 per week and is reported in first trading figures for ESC Risley, which is the star's own firm.

She set the business up in August 2022 - two months after coming out on top from the villa.

Ekin-Su has reported its line of work as ‘other business support services not elsewhere classified.’

While her boyfriend Davide Sanclimenti is set to become a multi-millionaire according to new figures.

Stats show Davide has joined the ranks of Love Island's richest boys after signing deals just shy of seven figures.

Davide’s most recent deal as a brand ambassador for protein and fitness nutrition brand Sci-mx has super-sized his earnings with a contract nudging £1million.

BoohooMAN has also agreed to keep the hunk on his six-figure deal beyond the usual year granted to Love Islanders.

And Davide has been racking up steady five figure sums from work with the likes of PRET, Boots Opticians, Prezzo, Hello Fresh and Google.