I'M A Celeb fans have predicted Zara McDermott is going to be fuming after seeing him wedged between Josie Gibson and Danielle Harold.
The 31-year-old laid flat in between the two women, before they exclaimed: "Sam, the filling to our sandwich."
On Sam's Instagram post, one fan commented: "Zara won’t be happy with this."
Another added: "Zara was playing away his turn now."
Zara previously cheated on Sam with music producer Brahim Fouradi while appearing on The X Factor: Celebrity in 2019.
A third penned: "I bet Zara’s absolutely fuming Sam."
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A fourth added: "I think it’s inappropriate. He has a girlfriend and this is wrong and disrespectful."
A fifth wrote: "I love the guy and I know it wasn’t malicious but that can’t be nice for his woman to see.
"Imagine it was the other way around and he had to watch Zara sandwiched between two blokes like that in that situation. I bet he’d be feeling different."
This comes after Zara and Pete Wicks sparked romance speculation after spending increased amounts of time together.
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Regarding the rumours, Pete told New! magazine: "Me and Zara find it quite funny.
"That's the problem with social media everyone's got an opinion. Sam is my brother, and Zara is a very good friend of mine. We just laugh about it."
The Towie star then reiterated that he would not date Zara even if she was single. He said: "I absolutely adore Zara, but she's not my cup of tea and I don't think she'd last five minutes."
Zara has been backing Sam all the way on I'm A Celeb.
Answering an Instagram question about Sam's experience in the jungle, Zara said: "It seems to me that everyone has warmed to him in the camp!
"I think it would be a very different camp without him there, he has created more fun and excitement for everyone."