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I'M A Celebrity star Nella Rose has found herself at the centre of a 'sexism' row after viewers slammed her 'discriminatory' comments about men.
Many fans of the ITV show were outraged after Nella started chatting about how the men were doing all the work in camp.
Chatting with Josie Gibson, Nella commented on impressed she was with the boys getting the firewood and doing the heavy lifting around camp.
She remarked: "So the men are supposed to go out, hunt, get the wood, make the fire, whilst the women keep the vibes."
"Yeah," Josie agreed, while the pair dissolved into laughter.
"That's how it should be," Nella added. "The suffragettes were fighting for this."
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"It's given me faith in men again," weighed in Josie.
Nella then added: "Imagine if it was a bunch of men my age, they would be like 'Why are we the only ones getting the wood bruv?' These are real men. Men, real men. The Hercules kind."
Nella was then shown chatting in the bush telegraph, where she said: "This camp has 100% restored my faith in men. Mmm, macho men. Wow. They even cook. Hunter gatherers. The women are just...we are just here to bear children at this point. That's it, I love it here."
While Nella laughed as she was talking, suggesting her comments may have been tongue in cheek, many on social media were not impressed and pointed out how such remarks would go down if they came from a man.
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One fumed on X, formerly twitter: "Imagine if guys were saying that - the girls should be cooking, they would be branded sexist and probably cancelled."
A second added: "Is Nella making a sexist comment? Add that to the list of annoying and stupid stuff she's done."
A third ranted: "Imagine if one of the guys started saying the s*** Nella just said but about women. Everything she just said is sexist, ignorant and is the reason so many men struggle with opening up due to this ideal ‘macho man’. Disgusting."
A fourth agreed: "Nella purely being sexist on national tv. If that was a man saying that…."
A fifth chimed in: "Nella is sexist. If the men had said that about women, she'd be so angry at them."
And a sixth added: "I properly hate the sexism in the #ImACelebrity camp. Not painting women in a good light at all with all this bull****. "Real men" is a toxic idea too. Real men come in many forms."
Another, meanwhile, accused Nella of "setting women's rights back 20 years."
Others jumped to her defence, however, and claimed she didn't deserve the criticism, especially as Josie also joined in the chat.
One wrote: "It’s so funny watching you say Nella is sexist, whilst no one is saying anything about Josie laughing and joining in."
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A second backed up this sentiment: "Nella and josie both agree on the same thing Yet Nella the bad one??"
"Why is everyone giving out about Nella, she’s actually very funny," declared a third.