Brits spend more than three hours watching TV during binge-watching sessions, research finds

TELLY viewers spend an average of three-and-half hours watching new shows - and old favourites - per binge session, according to research. 

The love for re-watching television series is stronger than ever though, with 83 per cent confessing to a soft spot for re-watching shows they've seen before.

And 32 per cent of the 2,000 adults polled tune into their beloved shows several times a week. 

Around six in 10 (61 per cent) do this due to nostalgia, while 44 per cent find comfort in the familiar, and 38 per cent simply did not know what to watch next.

This survey, commissioned by free streaming service , also found nostalgia holds a special place in the hearts of 75 per cent, making it a critical factor when selecting a TV show.

For those who can't resist the allure of binge-watching, 67 per cent indulge in long TV marathons. 

More than a third (35 per cent) have stayed up all night to finish a show, and 14 per cent have foregone social outings.

While 13 per cent have sneakily watched episodes at work.

It also emerged 38 per cent revisit all the episodes in every season, while 21 per cent opt for only specific episodes they enjoyed the most. 

And 17 per cent prefer to rewatch only their favourite seasons of the show.

The cult-classic ‘Friends’ continues to hold a special place in our hearts, with 43 per cent admitting to watching an episode of the popular show more than twice.

However, British classics still resonated with bingeing adults, with 28 per cent watching an episode of Emmerdale more than once and 17 per cent checking in on EastEnders' famous Albert Square multiple times.  

The study also found the allure of classic British TV means 19 per cent never miss an episode of their favourite soap, while 12 per cent watch regularly but occasionally miss a few episodes.

Despite this, 46 per cent are also often looking for fresh content.

Paula Fitzgerald, head of digital content at UKTV, said: “We commissioned this survey to gain a deeper understanding of the television viewing habits of Brits.

"It's clear that television remains a beloved and integral part of people's lives, with our findings shedding light on the enduring appeal of both classic shows and the evolving landscape of modern streaming platforms.

"We're thrilled to be at the forefront of entertainment, delivering content that resonates with viewers, whether they're rediscovering old favourites or exploring exciting new series".