'IT'S POISON'
Horrified Netflix viewers ‘throw their vapes away’ after shocking reveals in new documentary The Rise and Fall of Juul
NETFLIX viewers have been left horrified after watching the new documentary Big Vape: The Rise and Fall of Juul.
Many viewers took to social media announcing they will “throw their vapes away” after watching the documentary series.
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The four-part documentary premiered on Netflix on October 1 and peels back the curtain and Juul, formerly the biggest e-cigarette company in the U.S.
It is inspired by Jamie Ducharme’s book Big Vape: The Incendiary Rise of Juul, which is described as telling “the high-drama, rags-to-riches story of the controversial electronic cigarette company Juul which transformed from a scrappy Silicon Valley tech start-up run by two idealistic Stanford graduate students intent on making the world a better place into a multi-billion-dollar tobacco company that sparked an epidemic of youth addiction and lung disease.”
When it was founded in 2015, Juul’s main motivation was to get people to quit smoking. But, taking a page of Apple’s marketing playbook, Juul sent out hundreds of free products to influencers and celebrities, soon getting people addicted.
-winning director R. J. Cutler helmed the series and told time that the “grey area” surrounding Juul and vaping was what he really wanted to explore in the documentary.
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“In spite of all the mistakes the company made and all the things that led to the fall of Juul, they did invent this electronic cigarette that had the potential to do all the things they set out to do.”
However, Juul has been shrouded in controversy since it launched and many lawsuits have been brought against the company, accusing it of marketing its products toward children on purpose while failing to warn of their addictiveness.
‘I don’t think that anyone could have anticipated how many children would have wanted this product,’ the trailer stated. It backed up the comment by citing a 2018 study sponsored by the National Institute on Drug Abuse, which revealed that 30% of 17- and 18-year-olds in the US had vaped nicotine in the last 12 months.
And the Netflix series goes on to share how vaping can have dangerous health consequences. In 2019, the U.S. Centers for Disease Control and Prevention reported almost 400 serious lung illnesses and six deaths were linked to vaping.
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In 2022, Juul was ordered to stop selling by the FDA but has appealed the decision. Their products remain available to purchase, although the docuseries shows testimonies from vape users who claim they suffered significant pain and respiratory distress as a result of them.
Netflix viewers were horrified after the documentary. Taking to X, formerly Twitter, one said: “Watching Big Vape on Netflix right now and feeling grateful I quit almost a year ago.”
A second added: “They obviously don’t care who they peddle their poison to as long as they make a profit.”
Realising the extent of the possible health consequences of vaping, a third viewer stated: “Man, this series on Netflix called Big Vape got me throwing away all my vapes right now at this very moment.”
A fourth added: “Just started Vaping and now BIG VAPE is suddenly released on Netflix. Ok Universe.”
Big Vape: The Rise and Fall of Juul is available to stream on Netflix now.
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