Adam Collard reveals VERY romantic tattoo as he and Laura Woods go public with shock romance

LOVE Island lothario Adam Collard has got a very romantic new tattoo after going public with his sports presenter girlfriend Laura Woods.

The reality star heartthrob, 27, added to his extensive ink collection last night as Tinder hosted the launch of Ink Twice, a tattoo studio takeover in partnership with Sixty Ink, in Central London.

Adam sat in the tattooists chair as studio owner Claudio Traina etched 'Adore u' into the skin on the back of his neck.

Whether or not the words are a nod to his new girlfriend Laura, 36, remains to be seen.

The collaboration between the dating app and the tattoo studio allows singles to get free cover-ups of unwanted tattoos dedicated to past lovers.

Adam has previously had two tattoos removed that reminded him of ex-flames.

The two-time Love Island star went Instagram official with Laura over the weekend after a string of secret dates.

TNT Sports' Laura uploaded some steamy content of the pair kissing and cuddling in bed and in a hot tub before swiftly deleting them.

While Adam uploaded a single image with the caption: "Alright x"

Those close to Adam said he "couldn't wait" to show off his new relationship with the stunning sports presenter, who's nine years his senior.

An insider told The Sun: "Adam and Laura agreed to keep things private between themselves when they started dating.

"They didn't want the attention to ruin something that appeared to feel so natural and 'right'.