HOLLY Willoughby was left red-faced after wrongly telling off a This Morning caller.
The TV presenter was kicking off another round of Spin to Win - but it soon descended into chaos.
The game's rules state callers must answer the phone by saying the password of the day.
The viewer who answered shouted "cool as a cucumber".
It led co-host Josie Gibson to burst out laughing, as Holly covered her mouth in shock.
"Oh no it's the wrong pass phrase," Holly exclaimed.
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"I'm so sorry. Oh my gosh I'm afraid we're going to have to move on.
"You had it but you said the wrong thing..."
As they pressed ahead to ring another viewer, Holly and Josie suddenly turned silent.
They gasped after being told by producers they'd got it wrong.
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Holly explained: "Oh wait. Hang on, hang on.
You're not wrong, we are wrong."
Blaming the scriptwriters, Holly added: "On the script it said 'wrong password' there, but you are correct.
"We were wrong, we apologise for that."
A viewer said: "Holly and Josie, you might wanna check before you play the game."