THIS Morning was booed by fans inside the NTAs tonight as Holly Willoughby watched the show lose out after the Phillip Schofield scandal.
The ITV daytime show had been nominated alongside Loose Women, The Chase and The Repair Shop, but didn't come out victorious.
Instead, the BBC workshop programme took home the gong with Jay Blades fronting the winner's speech.
An audience member inside The O2 provided The Sun with footage of the booing, but only cheers could be heard in the ITV broadcast.
Drama has engulfed the programme in recent months, with ITV bosses facing questions in Parliament over alleged “toxic” conditions backstage after the Phillip Schofield scandal.
Viewers bashed Holly over her handling of the saga at the time.
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Now, the fallout has seen fans vote for bubbly Alison as Best TV Presenter instead, leaving Holly off the shortlist for the second year running.
Last year, Phil and Holly plus Friday presenters Dermot O’Leary and Alison went on stage to collect the gong.
But Alison ended up with the microphone.
Phil, 61, who resigned from the show after admitting to an affair with a young runner, is also out in the cold.
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Instead Alison, 48, will compete with Bradley Walsh, Claudia Winkleman, Martin Lewis and Ant and Dec — the Geordie duo have scooped the award 21 times.
A TV source said: “It’s hard to see a time when Ant and Dec don’t scoop the presenter gong at the NTAs. But behind them, the shortlist has become a battleground all of its own. Holly was last nominated in 2021 but she and Phil missed out in 2022.
“Holly would never expect to beat Ant and Dec but everyone had hoped her loyalty to This Morning and resilience would pay off with a nod this year. After all, she hasn’t done anything wrong.
“It’ll be a huge blow for her that Alison is the golden girl that’s emerged glowing from the wreckage of This Morning."
NTAs 2023: the winners
Serial Drama
- Coronation Street
- EastEnders - Winner
- Emmerdale
- Hollyoaks
Talent Show
- Britain’s Got Talent
- Strictly Come Dancing - Winner
- The Great British Bake Off
- The Great British Sewing Bee
New Drama
- Beyond Paradise
- Blue Lights
- Queen Charlotte: A Bridgerton Story
- Wednesday - Winner
Daytime
- Loose Women
- The Chase
- The Repair Shop - Winner
- This Morning
Comedy
- Brassic
- Ghosts
- Ted Lasso
- Young Sheldon - Winner
Authored Documentary
- Deborah James: Bowelbabe in Her Own Words
- Lewis Capaldi: How I’m Feeling Now - Winner
- Matt Willis: Fighting Addiction
- Rob Burrow: Living with MND
Rising Star
- Benjamin Chivers (Isaac, The Devil’s Hour)
- Bobby Brazier (Freddie Slater, EastEnders) - Winner
- Channique Sterling-Brown (Dee-Dee Bailey, Coronation Street)
- Lewis Cope (Nicky Milligan, Emmerdale)
Factual
- Clarkson's Farm
- Paul O'Grady: For the Love of Dogs - Winner
- Sort Your Life Out
- The Martin Lewis Money Show Live
TV Presenter
- Alison Hammond
- Ant & Dec - Winner
- Bradley Walsh
- Claudia Winkleman
- Martin Lewis
Quiz Game Show
- Michael McIntyre’s The Wheel
- Richard Osman’s House of Games
- The 1% Club - Winner
- The Chase Celebrity Special
Drama Performance
- Brenda Blethyn (DCI Vera Stanhope, Vera)
- India Amarteifio (Young Queen Charlotte, Queen Charlotte: A Bridgerton Story)
- James Norton (Tommy Lee Royce, Happy Valley)
- Judy Parfitt (Sister Monica Joan, Call the Midwife)
- Sarah Lancashire (Catherine Cawood, Happy Valley) - Winner
Serial Drama Performance
- Charlotte Jordan (Daisy Midgeley, Coronation Street)
- Danielle Harold (Lola Pearce-Brown, EastEnders) - Winner
- Dominic Brunt (Paddy Kirk, Emmerdale)
- Maureen Lipman (Evelyn Plummer, Coronation Street)
TV Interview
- Louis Theroux Interviews…
- Piers Morgan Uncensored
- The Chris & Rosie Ramsey Show
- The Graham Norton Show - Winner
Reality Competition
- Love Island
- Race Across the World
- SAS: Who Dares Wins
- The Traitors - Winner
Returning Drama
- Call the Midwife
- Happy Valley - Winner
- Stranger Things
- Vera
The Bruce Forsyth Entertainment Award
- Ant & Dec’s Saturday Night Takeaway
- Gogglebox - Winner
- I'm a Celebrity… Get Me Out of Here!
- The Masked Singer
Special Recognition
Sarah Lancashire