ITV celebrates huge milestone as it beats Netflix, Prime and Disney+ to prestigious streaming award
ITV is celebrating after a huge win at the Edinburgh TV awards, where the streaming service beat Netflix, Prime and Disney+ to a prestigious prize.
ITVX scooped the number one place for the Best On Demand Service last night, after new shows like Vanishing Act and Six Four saw viewer numbers skyrocket.
![From Naked - a Fremantle company ..THE REAL VANISHING ACT:.The Missing Millionairess.Streaming exclusively from Thursday 3rd August 2023 .on ITVX ..Collect picture shows : Melissa Caddick with her husband, Anthony Koletti..The Real Vanishing Act: The Missing Millionairess delves into the story that gripped Australia, with access to the inquest and personal testimony from those closest to Melissa for the first time...(C) Freemantle Media ..For further information please contact Peter Gray.Mob 07831460662 / peter.gray@itv.com..This photograph is (C) *** and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned herein...Once made available by ITV plc Picture Desk, this photograph can be reproduced once only up until the transmission [TX] date and no reproduction fee will be charged...Any subsequent usage may incur a fee...This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk...This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk...Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms.](http://www.mcb777.site/wp-content/uploads/2023/08/Melissa_Caddick_02jpg-JS833860081.jpg?strip=all&w=960)
The first is a drama about the real-life story of fraudster Melissa Caddick, who is known for swindling her clients out of at least £7.3 million in invested funds.
While facing fraud charges she went missing, and all that was ever found of her was her severed foot, which washed up on a beach in southern Australia three months after her disappearance.
The three episode mini-series which premiered on ITVX shows a dramatized version of what may have happened in the period before Melissa went missing, and speculates on why she disappeared.
Six Four is another fan favourite compelling drama.
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This crime thriller show is based on a novel instead of real events, and follows police detectives as they investigate the case of a missing child in Scotland.
Love Island is also one of the streaming giant's most popular shows, and viewers tuned in to watch the new season of the flirtatious reality programme 335 million times this summer.
Altogether ITV received an all time high of 1.9billion streams in 2022.
Fans can look forward to new dramas coming to the platform, such as Love & Death and the reboot of Big Brother.
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Love & Death is an American true crime series featuring big names like Elizabeth Olsen and Jesse Plemons.
The new show focuses on the story of a housewife from Texas who was accused of murder in the 1980s.
Rufus Radcliffe, the Managing Director of Streaming, shared his delight at coming in first place as he paid tribute to the team behind ITVX.
He said: "To be named Best On Demand Service at the prestigious Edinburgh TV Awards less than nine months since we first launched ITVX, and against such heavyweight competitors in the same category, is such an accolade for the platform and the committed team across ITV behind it."
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