NETFLIX has poached ITV star Emma Willis to host the UK version of Love Is Blind alongside her husband Matt.
After missing out on returning as the host of Big Brother for its much-anticipated reboot, the 47-year-old has been snapped up by the online streaming service.
Love Is Blind: UK will see singletons across the country, who want to be loved for who they are rather than what they look like, sign up for a less conventional approach to modern dating.
Emma - who hosted Big Brother on Channel 5 - said: “I love to play matchmaker with my friends and love LOVE so I am so excited to be co-hosting the first ever UK version of Love Is Blind.
"I’m intrigued to see people connect on a purely emotional and mental level right off the bat, without visuals playing a part.
"Plus – you’re getting double Willis! I’ve loved going to work with Matt and we’re both obsessed with the show, so it seemed like the perfect opportunity!”
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Her husband Matt added: “I’m so excited to be presenting the UK version of Love Is Blind with Emma. We love the show!
"It's been such a dream working together and fascinating to watch the process unfold.
"Experiencing this new project side by side has been really amazing and I can’t wait for people to come on this journey with us.”
Singles will talk to a host of potential love interests without the distractions from the outside world, with the hope of building a meaningful connection.
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Once cupid’s work is done, they will propose to their chosen partner and then lay their eyes on their fiancé/fiancée for the first time. Engaged and back in the real world, as the couples plan their wedding day, they will attempt to add a physical connection to their emotional bond.
The British version of the Love Is Blind launches in 2024.