KOURTNEY Kardashian has stripped away all of her glam to create a more relatable social media video for fans.
The eldest Kardashian sibling served an announcement about her brand Lemme straight from her bed.
Kourtney, 44, was still in her basic white pajamas and a minimalistic bed in the selfie video she recently shared on her Instagram Stories.
The soon-to-be mom of four's hair was pulled back into a messy updo.
Not a stitch of makeup was placed on the TV personality's face since she was just waking up.
The point of Kourtney's video was to deliver news that there would be a 'crazy sale' on Lemme products on Amazon for Prime Day.
However, she still made sure to address her appearance alongside sharing her statement.
"Pls [please] excuse my hair. I just woke up," Kourtney captioned.
The raw clip was captured during her latest vacation in Hawaii.
Kourtney revealed her growing baby bump in a skimpy animal-print bikini while enjoying a beach day with her daughter Penelope Disick, 11, on the island.
Most read in Entertainment
KILLER KOURTNEY
She was seen proudly showing off her mom figure in a skimpy leopard-print bikini with boy-short bottoms as she maneuvered through the island's crystal blue water.
Kourtney wore her hair tied up in a black baseball cap and covered her eyes in oversized sunglasses as she splashed in the ocean with her daughter Penelope.
She looked cheerful as she enjoyed the beautiful Hawaiian beaches with her family.
Kourtney has been flaunting her mom bod in the weeks since she announced her pregnancy.
On July 7, she showed off her baby bump while posing in a blue cropped jacket and miniskirt in her bathroom.
Kourtney completed her outfit with a pair of silver high heels in the glam snap.
While many fans praised the Poosh founder's photo, others were distracted by the reflection in the mirror behind her.
Eagle-eyed followers noticed that you could see the person taking the photo in the mirror, crouching and angling their phone to best capture Kourtney.
Fans flooded Reddit with their amusement, with one writing: "Not the friend in the back," with a series of laughing face emojis.
Another added: "Hahahahaha I'm mortified for her."
BABY BARKER!
In mid-June, Kourtney announced that she was pregnant with her husband Travis Barker's baby while in the crowd of his concert in Los Angeles.
She made the reveal by holding a sign that read "Travis I'm pregnant" - a nod to the band's iconic music video for All The Small Things.
FAN SPECULATION
Although Kourtney only publicly announced her pregnancy last month, fans think that her due date might be earlier than expected.
On Reddit, fans theorized when the reality star might give birth to her first child with the Blink-182 drummer.
One fan claimed: "I think she's around five to six months? She looks great!"
"I wonder if this baby was conceived when she was a blonde," speculated another.
READ MORE SUN STORIES
A third person suggested: "Does anybody know her due date? I think they were expecting in April and the baby is due on Christmas Day!"
"I heard October or September," claimed a fourth.